With the second edition of Advertising Rocks, a platform which provides a chance to India’s Advertising and Media fraternity to showcase their musical talents, slated to take place at Goafest 2024, Bollywood Playback Singer Harshdeep Kaur has been roped in as one of the Judges.
Joining her in the jury will be Brandmusiq’s Founder and Soundsmith- Rajeev Raja and Founding Partner and Principal Composer- Merlin D’Souza.
Now that the nominations for both categories—Indian Soloists and International Soloists for Advertising Rocks are closed, the shortlisting process will be carried out by Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ as well as the two jury members- Raja and D’Souza.
The finalists will be presented with an opportunity to perform for Goafest 2024 attendees in Mumbai and winners will take home prizes up to Rs. 50,000.
Sharing his views on the conduction of Advertising Rocks at Goafest 2024, Kamath, Former CEO of BBH and curator of Advertising Rocks, said, “The Indian advertising and media industry is teeming with talent. It’s always inspiring for our industry youngsters to perform in front of professionals. Last year we had Papon as one of the judges and this year we have Harshdeep Kaur, who’s a fabulous singer.”
To this, Mohit Joshi, CEO of Havas Media Network India and Goafest 2024 Co-chair, added, “Music transcends language, culture, and genre; it’s a universal emotion and given my passion for music, it is an integral part of my life. We were greatly impressed by the talent showcased last year and are incredibly excited to see this year’s performances. Goafest is truly a celebration of creativity, and we are committed to evolving it with new and exciting concepts every year. We encourage all eligible performers to participate and make the most of this wonderful platform to showcase their talent to the industry.”
