This Christmas, Haier, in collaboration with SW Network, has unveiled an AI-led festive film that reminds viewers that when you believe in the magic of Christmas, it finds its way to you.
Rooted in warmth, wonder, and optimism, the film tells a story through an unexpected protagonist, a Christmas cookie. What begins as a small, ordinary moment turns into a journey that moves across species, spaces, and worlds.
The film opens inside a cozy Christmas home, where a cookie is stolen by a playful squirrel, setting off a chain of events. The squirrel carries it to its own Christmas celebration on a tree branch, alive with festive cheer. From there, the cookie tumbles into the ocean, where it becomes part of an underwater Christmas party, carried by a fish and then passed along by a dolphin leaping across the waves.
In a transition between worlds, the dolphin tosses the cookie to a bird in mid-air. The bird flies back to the city and delivers the cookie to the children who had wished for it, bringing the story full circle and turning belief into reality.
Through AI-powered storytelling, Haier’s film shows how the magic of Christmas touches all living beings, lifting spirits and spreading joy in ways big and small. The narrative conveys that Christmas magic is quiet, hopeful, and often arrives when least expected.
The film also reflects Haier’s use of AI in storytelling. By using AI-led filmmaking to create this world, Haier demonstrates how technology can support creativity and human connection.
With its gentle pacing, magical realism, and hopeful message, Haier’s Christmas film reminds viewers that the season’s magic flows across land, sea, sky, and hearts, reaching those who believe.
