Gullak Money has onboarded Nikhil Rao as brand advisor to guide its brand, product positioning, and go-to-market strategy. With over two decades of experience in building iconic campaigns like Cadbury’s Shubh Aarambh, 5 Star’s Ramesh-Suresh, and Snickers with Rohit Shetty, Rao is expected to bring strategic depth as the fintech scales.
He currently serves as Chief Marketing Officer at Mars Wrigley India, where he leads brand-building for Snickers, Galaxy, Orbit, and Boomer, alongside e-commerce. In his previous stints, he has launched Cadbury Dairy Milk Silk and Cadbury Bournville, worked on the global refresh of Cadbury Dairy Milk, and partnered cross-functionally to take new ideas to market.
At Gullak Gullak , he will collaborate with the founding team to refine the brand’s long-term vision, strengthen consumer connect, and build a distinct voice in the fintech space. His role spans product positioning, brand thinking, and go-to-market strategy as Gullak scales.
Gullak has facilitated over Rs 770 crore in gold transactions to date and manages Rs 615 crore AUM.
“I’m excited to be part of Gullak’s journey,” said Nikhil Rao.”Gold is emotional, aspirational, and universal to Indian households. Gullak is making it digital, disciplined, and effortless — and I’m thrilled to contribute to that evolution.”
“Nikhil has a rare instinct, the kind that turns ideas into brands everyone remembers. With him guiding us, we’re a step closer to making digital gold synonymous with Gullak. We’re grateful to have someone like Nikhil believe in what we’re building and share his time and experience with us,” said Naimisha Rao, Co-founder, Gullak.
