One of the leaders in aquaculture feeds, aqua healthcare, and seafood processing industry since 1994, Growel Group, has strategically forayed into the growing pet food sector with the launch of ‘Carniwel‘.
This development comes in the aftermath of the company recognising the fact that tin the post covid world, the bond between pets and their owners has deepened, leading to more advanced pet care needs.
In response, it has introduced Carniwel, a pet food brand to meet the growing demand for pet nutrition, falling under the category of premium nutrition without being heavy on the pocket of pet parents.
That being said, acknowledging that over 30% of Indian households are vegetarian, Carniwel offers a diverse range of vegetarian pet food and that too for every life stage of theirs, from puppies and kittens to seniors- even for the pickiest eaters.
As per the company, Carniwel enriches pet food with superfoods, comprising nutrient-dense ingredients like Antarctic Krill, Algal Oil, Spirulina which provides vital proteins, Omega-3 fatty acids, and antioxidants to support cognitive development, immune system function, and skin and coat health.
Additionally, the products also incorporate fresh proteins such as chicken, lamb, and fish, all at budget-friendly prices.
Announcing the launch of Carniwel, M S R Karthik, Promoter Group, Growel, said, “Formulated in the United States with over 50 years of expertise in animal nutrition and carefully adapted for the Indian market by Growel’s in-house team, Carniwel meets stringent global standards for premium quality and safety. The Indian pet food market is on track to surpass one billion dollars by 2027, with a CAGR of over 25%. This surge is driven by increasing pet adoption, evolving consumer preferences towards high-quality nutrition, and rising disposable incomes among urban households. As we strive to make the pet food industry self-sufficient and domestically robust, we are set to commence exports in the coming months. We are committed to supporting the nation’s efforts in this growing sector.”
J S Rama Krishna, Business Head, Growel Pet Nutrition, stated, “As the number of pet food brands continues to grow, a noticeable gap remains for high-quality food at affordable price points. Carniwel is the only brand in India that includes ‘Fresh Meat’ and ‘Superfoods’ in its recipes, perfect for both dogs and cats. Our proprietary blend of essential nutrients and vitamins supports the holistic health of pets at different life stages. Each recipe guarantees flavor and taste without compromise (96% palatability as per extensive trials of over 1000 pets). With the launch of Carniwel, we are committed to offering pet owners a diverse range of products that cater to the specific needs of their pets, from brain development and joint support to weight management and skin and coat health. Made with high-quality ingredients that are also GMO-free, our aim is to ensure pets receive the best possible nutrition, with all products proudly made in India.”
“With Growel’s presence in over 4,000+ pet outlets, supported by a robust distribution network spanning over 200 cities and an omnichannel presence, we are ensuring widespread availability of our products,” he further added.
