Independent integrated marketing agency, GOZOOP Group, has secured the integrated marketing mandate of BN Group, an edible oil manufacturing company, after a multi-agency pitch.

As part of the mandate win, the agency will be responsible for crafting an overarching brand communication strategy and brand campaigns which will effectively convey both – the brand persona and philosophy; leveraging a multi-channel approach comprising Above The Line (ATL) and Below The Line (BTL) marketing, alongside online, offline and Point of Sale (POS) advertising; as well as ensuring a distinct and engaging digital brand presence, boosting brand recognizability and visibility and more on Social Media platforms.

As per the agency, BN Group’s account will be serviced out of GOZOOP Group’s Mumbai Office.

Commenting on the partnership Anubhav Agarwal, Managing Director CEO, BN Group, said –

“BN Group is delighted to partner with GOZOOP as our integrated marketing partner on this transformative journey. Their proven track record of crafting cohesive, data-driven campaigns across all channels perfectly aligns with our vision for maximizing brand engagement and achieving our marketing goals. We are confident that this partnership will be instrumental in amplifying our message and forging innovative and impactful connections with our customers.”

Adding to this, Mohit Ahuja, President, GOZOOP Group, also said –

“It truly is thrilling to be associated with one of the leading FMCG edible oil manufacturers – BN Group. It is not often that a new brand is launched in this category and, we at GOZOOP are really enthusiastic to kickstart the campaign.”