Close your eyes and imagine this. Someone says “Googly Woogly Woosh”. Do you picture a perfect swirl of cream? A kid winking like they just discovered magic? Or, like most of us, do you instantly hear that jingle and think, someone has just turned the most ordinary moment of life into a full-blown comedy?
If you picked the last one, welcome to Pond’s Cold Cream land, where Ogilvy Mumbai dreamed it up, Ogilvy India kept it alive, and occasionally Ogilvy Singapore made sure it looked slightly fancy for the world stage. This is a place where a dab of cream could spark exaggerated drama, a cheek pinch could be Olympic-level overacting, and a nonsense phrase could quietly take over the country’s brain cells.
For over a decade, Pond’s did not just sell Cold Cream. It sold mischief disguised as affection, tiny amounts of chaos disguised as care, and the undeniable joy of watching kids protest while secretly loving it. And honestly, we could not get enough. One Googly Woogly Woosh at a time.
The First Kid-Centric
The ad that started it all starred a cheeky little kid, irresistibly soft cheeks, and a tiny dab of Pond’s.
With a mischievous grin, a wink, and the Googly Woogly Woosh jingle bouncing around, every little move turned into pure magic.
No classrooms, no boring scripts, just a kid discovering the joy of care, and all of us discovering that skincare could be ridiculously entertaining.
That first ad did not just sell cream, it made the jingle stick in our heads forever and set the tone for a decade of quirky, heartwarming, laugh-out-loud campaigns.
Other Iconic Pond’s Ads That Made Us Smile
Googly Woogly Woosh (2009 Original) – Multi-generational families, cheek-pinches, and warm skin moments. Simple, relatable, and instantly memorable.
Music Video Version (2016) – With Monali Thakur & Armaan Malik, lyrics by Swanand Kirkire, music by Jeet Ganguly, the jingle became a mini pop-culture hit that got stuck in everyone’s heads.
Dilwale Tie-In – Shah Rukh Khan and Kajol brought cinematic nostalgia, proving Bollywood love plus Pond’s care equals double charm.
Bhoolna Naamumkin (2020) – A granddaughter helps her grandfather reconnect with memories. Emotional, warm, and perfectly timed with the classic jingle.
Jhappi Van (2019) – A social experiment spreading warmth on the streets. Real hugs, real smiles, real Googly Woogly Woosh magic.
#SeeWhatHappens / Boxer Campaign (2019) – Young women breaking stereotypes while the playful jingle reminded us that Pond’s makes small victories fun.
Everyday Personal Care Ads – Dab, smile, repeat — Pond’s made daily skincare feel effortless, quirky, and joyful for all ages.
Why These Ads Still Work
It’s not just the jingle. It’s humour, warmth, nostalgia, and human relatability. Ogilvy Mumbai transformed everyday life into tiny magical storytelling moments.
The first kid-centric ad reminded us that Pond’s isn’t just about skincare.
It’s about smiles, cheek-pinches, tiny wins, and laughter in the little moments.
Decades later, when someone says “Googly Woogly Woosh”, we don’t just hear a jingle.
We remember cheek-pinches, hugs, playful mischief, and moments that made ordinary life a little brighter.
Advertising gold. Nostalgia platinum. Quirkiness unlimited.
