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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Versuni India Appoints Amlan Pati As Marketing Director & Business Head – Kitchen Appliances

With over 13 years of marketing and business leadership experience across consumer electronics, digital, and e-commerce, Amlan Pati has joined Versuni India to drive the growth and strategy of its Kitchen Appliances portfolio.

MM Desk by MM Desk
February 12, 2026
in Marketing, People Spotting
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Versuni India Appoints Amlan Pati As Marketing Director & Business Head – Kitchen Appliances

Amlan Pati has joined Versuni India as Marketing Director and Business Head – Kitchen Appliances with effect from January 2026. In this role, he will oversee marketing strategy, brand management, and business growth for the company’s kitchen appliances portfolio.

Pati was previously at Samsung Electronics in Gurugram, where he served as General Manager – Category Head, Galaxy S Series from March 2024 to December 2025, delivering 2X growth in category volume and value, managing P&L and A&P, and leading the go-to-market strategy for seven flagship product launches. From September 2022 to March 2024, he held the position of Category Head – Galaxy S Series.

Prior to Samsung, Pati worked at CavinKare as Head E-Commerce, D2C and Marketing from February 2022 to August 2022 and as Marketing Head – Digital and E-Commerce from February 2021 to August 2022, leading teams to achieve brand and business objectives.

At realme, he was Digital and Media Buy Director from June 2020 to February 2021 and Digital Director from June 2018 to February 2021. In these roles, he led campaign planning, social media strategy, online reputation management, and community engagement, contributing to multiple award-winning campaigns including SAMMIE 2019 Gold and Drivers of Digital Awards 2018.

Pati also served at Panasonic India as Digital Marketing and E-Commerce Lead – Smartphones from October 2016 to June 2018, Marketing, Planning and Strategy Manager – Smartphones from August 2015 to June 2018, and Assistant Manager – Business Development, Strategy and Planning from June 2013 to July 2015. He played a key role in online sales channel growth, campaign planning, brand marketing, P&L management, and strategic initiatives for the smartphone portfolio.

Earlier, he was part of the International Management Institute, Delhi, as Academic Secretary from June 2011 to June 2013 and as Student Council Member from August 2012 to May 2013, coordinating between faculty and students and organizing the institute’s annual management conclave.

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