Goafest 2026 has unveiled 13 masterclasses focused on learning, upskilling and real-world application for professionals across the marketing, media and advertising industry.
The masterclasses have been scheduled across two days and have covered themes including AI-driven filmmaking, creator-led communities, consumer psychology, platform storytelling, audio-first creativity and omnichannel brand building.
Goafest 2026 has partnered with academic institutions, industry bodies, technology platforms and service partners to conduct these sessions. Participating organisations have included LIONS WARC, Mudra Institute of Communications Ahmedabad, Asian Federation of Advertising Associations, Market Research Society of India and Whistling Woods International.
Technology and media platforms including LinkedIn, Spotify Advertising, Google, JioHotstar and Mobavenue through PrsmX have also participated in the initiative. Service partners including MediaKart and White Rivers Media have supported the sessions.
The sessions have been designed to provide practical learning opportunities and direct interaction with industry practitioners, creators, strategists and technologists. Goafest 2026 has stated that the initiative aims to strengthen collaboration across the media, marketing and advertising ecosystem while helping delegates adapt to changes driven by AI, evolving consumer behaviour and emerging storytelling formats.
