With South Asia’s premier advertising and marketing festival, Goafest 2024, scheduled to take place from May 29 to 31, this year for the very first time in the Advertising and Marketing Capital of India- Mumbai at The Westin Mumbai, Powai Lake, the supporting partners for the 17th edition of the festival have been announced.
Supporting Goafest 2024 as the ‘Co-presenting’ partner is Snapchat along with WhatsApp as ‘Technology Partner’, and Hindustan Times as ‘Digital Partner’.
For other curated integrations and engagement, the three-day festival will witness over 50 brands and platforms partnering with Goafest 2024. These include Tata Motors, Mondelez, ITC Foods, Britannia, Guinness World Records, NoBroker, MakeMyTrip, ShareChat, Sony Liv, Flipkart Ads, Amazon Ads, Spotify, MiQ, The Trade Desk and Whisper Media.
Additionally, broadcasters, publishers and content studios including ABP News, Amar Ujala, Dainik Bhaskar, Dainik Jagran, Dangal TV, Disney Star, Eenadu, Femina, Flowers TV, Goldmines Telefilms, Malayala Manorama, Mathrubhumi, News18 Network, Radio City, Rajasthan Patrika, Sakal Media, Sakshi, Sri Adhikari Bros, Sun TV, The Hindu Group, TV9, Viacom18, Vijayavani and Zee Media have also partnered with Goafest 2024 in different calibres.
That being said, brands like PepsiCo, Kingfisher and Pernod Ricard have also continued their long-standing association with the Goafest as Beverage Partners.
Speaking on these partnerships and engagements, Prasanth Kumar, President of the Advertising Agencies Association of India (AAAI) and CEO of GroupM, South Asia said, “We are delighted to have Snapchat as our Co-presenting Partner, WhatsApp as our Technology Partner and Hindustan Times as our Digital Partner, for Goafest this year. As South Asia’s largest creative fest, Goafest’s incredible significance continues to attract brands and advertisers, presenting them with an opportunity to deepen their engagement with the industry at large. On behalf of the organizing team, we welcome and are very thankful to all our partners and look forward to forging successful long-term associations that celebrate creativity, foster knowledge and thrive with adaptability.”
Drawing over 2000 industry professionals each year, the Goafest is co-hosted by The Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC) and has cemented its position as the definitive festival for the advertising and marketing industry over the last decade.
