Well, the hotel industry has been one of those few industries that have always seen an upward growth. Every year the number of travelers is increasing and hence delighting the customer with great experiences becomes imperative for all hotels. While hotel stay is all about personal experiences, hotels leave no stone unturned to market the facilities, value adds, discounts and personalized experiences in order to grab the customer’s attention.
Year on year, Google ranks Goa as the most searched holiday destination in India, while some of the beaches are featured in Asia’s top 10 list and the Western Ghats provides adventurous hinterland tourism. Increased competition in the hospitality sector has to lead to a fine line between survival and success. Often, branding and marketing play the deciding role.
To address and talk about these latest marketing trends in the Hotel industry, Blurb, an ace PR agency in Goa is hosting a roundtable discussion on this ever emerging topic.
Industry experts will be addressing this forum and enlighten the audience with their knowledge that comes from years of experience in the hospitality industry.
Saurabh Khanna, GM, The Park Hotels, Sachin Patil, STAAH Channel Manager & Rubiq Website Development, Wilbert Egipsy, Digital Marketing & E-commerce Unomas, Sol De Goa, are some of the names that would be gracing the forum with their intel.
About Blurb
The start-up was created by Sapna Shahani, an enterprising female entrepreneur who spent her formative years in the tech-rich city of San Francisco, California and later returned to her hometown Mumbai. Goa was always a home away from home where she spent family holidays, so setting up business in Goa felt more comfortable than the overcrowded business capital of Mumbai. Sapna completed a fast-track MBA course at the Indian School of Business (Mumbai) which was specially designed for working women entrepreneurs. This gave her the confidence to make the shift from TV/ documentary production to running her own full-fledged PR and marketing agency.
“Blurb aims to promote innovative businesses in the hospitality space and only plugs businesses that we believe in. Hiring a consultancy like Blurb is like taking out an insurance policy for your business. An external set of eyes helps you take customer-centric decisions to advance your brand’s relevance in the market. In today’s fast-paced world, there are so many marketing activities that entrepreneurs need to do to stay visible that it makes more sense to engage specialists for this responsibility, who have the bird’s eye view of the industry,”
remarked Sapna.
