Genpact, an advanced technology services and solutions company, has announced a global rebrand reflecting its shift toward agentic AI and process intelligence. The rebrand was marked by the ringing of the opening bell at the New York Stock Exchange.
Earlier this year, at its 2025 Investor Day, Genpact introduced GenpactNext, a growth model and framework designed to support the company’s move into advanced technologies. This framework focuses on AI solutions that can autonomously manage complex business processes, enabling clients to operate more efficiently and responsively.
As part of the rebrand, Genpact launched its new tagline – ‘on it’ – to represent the company’s approach to delivering outcomes and supporting clients in a fast-moving business environment.
Balkrishan “BK” Kalra, President and Chief Executive Officer, Genpact, said, “The move to agentic-driven solutions fundamentally reimagines how business gets done. We’ve built something truly differentiated: a company where process intelligence and artificial intelligence work as one.”
Caitlin Blewett, Chief Marketing Officer, Genpact, added, “On It’ is the essence of who we are and what we do. Culture is Genpact’s greatest competitive advantage – we don’t merely respond to change, we bring it, creating exponential value for our clients and employees. In a world that moves fast, we move faster. Simply put, Genpact is “On It.”
