Actor Genelia D’Souza has partnered with Noice, a small-batch food brand, for its latest campaign titled Good Morning with Noice. The film has captured the comfort of simple, nourishing breakfast staples and has presented Noice’s preservative-free portfolio.
The campaign has opened with D’Souza at home, exploring options beyond the usual breakfast spread. The narrative has featured freshly fermented idli and dosa batter, chunky strawberry jam, artisanal sourdough bread, and coconut water with malai, ending with a lighthearted exchange that reinforces the brand’s promise of simple, honest food.
Noice has offered over 200 products ranging from everyday breakfast items to regional snacks. The brand has partnered with more than 40 local entrepreneurs nationwide to create small-batch, homestyle recipes using traditional methods. Through these collaborations, snacks such as Nipattu, Achappam, Karam Gavvalu, and Nannari soda have been brought back to mainstream retail shelves.
The brand’s products have been made available on Instamart across Mumbai, Delhi NCR, Bangalore, Hyderabad, Pune, and Chennai.
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Royan Mody from Noice said, “This campaign is about making everyday food choices uncomplicated, fresh, and honest. Genelia’s philosophy towards food ties in greatly with Noice. She embodies the playful yet caring vibe that Noice stands for, fuss-free, wholesome, and rooted in quality. The campaign brings alive how Noice fits seamlessly into daily life, whether it’s the perfect breakfast platter or just a refreshing sip of real coconut water.”
A local partner from Calicut, Kerala, added, “Achappam (Rose Cookies) from Kerala lost major shelf space in the Indian market due to its shorter shelf life and delicate nature, which made it prone to breakage. Noice has helped us bridge this gap and bring the regional delicacy back not just to local markets, but to consumers nationwide.”
