Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Startups

From Rs 70,000 To Rs 2 Cr Turnover In 2 Years, Story Of Tata Backed Repos Energy

Surabhi Kedia by Surabhi Kedia
October 9, 2019
in Startups, Success Stories
A A

Where there is a will, there is always a way. It might be scary, tough and difficult, but if you have the desire, the zeal and the strength to push through, you shall succeed.

Such is the success story of a husband-wife duo from India who went beyond boundaries to be trendsetters came up with a never-heard-before idea and transformed it into a successful reality.

What are we talking about?

Repos energy was a small yet brilliant start-up launched by the couple, Aditi Bhosale Walunj and Chetan Walunj. It worked to use IoT, cloud and easy payment methods for home-to-home type delivery models of fuel. You could call it like a food delivery app but for energy instead. They work in 65 cities and work to also help the environment.

Repos

The dream for the duo with a background in engineering and chemistry is to help both end consumers and petrol pump owners do better and avail the benefits of this delivery model.

How do they work after all?

Started in June 2017, the business has two aspects. One, helping save costs and fuel by avoiding spillage and adulteration. Second, protecting the environment by reducing carbon footprint and fuel wastage. Infact, they played a major role in helping the Odisha Government after the recent cyclone crisis, launching mobile petrol pumps – bowsers and working on a refueling rescue boat methodology for efficiency and quick work.

They also have retail outlets for fuel, working in favour of bulk purchases. These are mobile Repos Petrol Pumps (RPPS) which is in turn connected to an online Repos Energy app for ordering.

The mesmerizing journey

The company is one of its kind. It has achieved tremendous growth to now have 300 bulk purchase customers on its app, a threshold of 2-2.2 lakh liters diesel sales in a month in just Pune and then a mass reach in terms of the number of cities.

It definitely took time for them to achieve this success, especially when it came to the right marketing and building the right client base. Today, they have renowned clients like JW Marriott, Mahindra & Mahindra and Tata Group to name a few, but all of this took months of hard work.

Talking about the Tata Group, it was indeed a memorable moment for the start-up to receive immense support and an undisclosed investment from Ratan Tata itself, kickstarting their journey with a bang.

Plan of Action now?

The company has gone from a turnover of Rs 70,000 to a Rs 2 crore value, heading towards their break-even point within the next 18 months itself.

They further plan to get better and higher funding, expand their business to 32000 partner pumps in the next 5 years and achieve their break-even target on time. Moreover, the game plan includes reaching rural and remote locations, aiding the growth of the MSME sector in India.

Repos Energy, being the light in dark times for the nation, is not only the right business house in terms of profits but also in terms of their social responsibility. Definitely, a major lesson for all existing start-ups and budding entrepreneurs in the world.

Also Read: Success Story Of India’s Latest Unicorn Startup- Rivigo

Related Posts

7 Best AI-Based Resume Builders
Startups

7 Best AI-Based Resume Builders

by Syed Murad Ali
February 15, 2024

AI-based resume builders are like smart helpers that use technology to make your resume stand out. Here are some of...

Nasscom Reveals 26 Indian Startups To Mobilize Generative AI Potential
Funding Update

Nasscom Reveals 26 Indian Startups To Mobilize Generative AI Potential

by Priyanka Kesarwani
November 1, 2023

Nasscom has launched its pioneering Generative AI Foundry program, selecting 26 startups from a pool of over 70 applicants. These...

Latest

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

June 24, 2026
AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

June 24, 2026
Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

June 24, 2026
Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

June 24, 2026
Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

June 24, 2026
Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

June 24, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.