When Bollywood has promised “lights, camera, romance,” Sunny Sanskari Ki Tulsi Kumari has delivered “beats, reels, and Dussehra floors.” The film hasn’t just promoted a movie; it has turned the festive season into a nationwide celebration. Directed by Shashank Khaitan, known for his flair for colorful storytelling, the film features an ensemble cast including Varun Dhawan, Janhvi Kapoor, Sanya Malhotra, and Rohit Saraf, whose chemistry and charisma have been central to both the story and the promotional buzz. From dropping Panwadi, a track that ignited social media with dance challenges, fan reels, and viral choreography tutorials, to performing at high-energy Garba nights across Ahmedabad,Pune and Delhi, the film has already made audiences tap their feet, swipe their feet, and join in on the festive fun.
Fans have recreated choreography in living rooms, streets, and workplaces, sharing content that fueled digital conversations and amplified pre-release excitement. Rohit Saraf’s playful fan proposal moment added humor and relatability, spreading widely across Instagram and X, while the cast’s appearances on Bigg Boss 19: Weekend Ka Vaar reinforced their accessibility, charm, and festive appeal. Each interaction strengthened the connection between the film and its audience, making Panwadi not just a song but a cultural phenomenon.
Fashion also played a key role in audience engagement. Sanya Malhotra’s saree on Bigg Boss 19 became widely discussed, while Varun Dhawan’s casual festive looks and Janhvi’s chic ensembles reinforced their screen personas. These style moments were shareable and helped extend the movie’s visual identity beyond the screen, turning each appearance into a social media moment.
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Trailer Sparked Early Engagement
The trailer gave audiences a taste of romance, comedy, and family dynamics. Released on September 15, 2025, it amassed 31 million YouTube views within days, trending across India on YouTube and X. Fans shared clips, GIFs, and memes, turning the trailer into a viral conversation starter. The trailer’s humor, vibrant aesthetics, and the cast’s chemistry ensured that audiences were engaged well before the theatrical release on October 2, 2025.
“Panwadi”: The Viral Track
The song Panwadi became the centerpiece of the movie’s pre-release presence. Its catchy beats and playful choreography sparked a viral dance challenge replicated by thousands of fans on Instagram and YouTube Shorts.
Influencers created tutorials and mashups, extending the song’s reach. Within two weeks, Instagram alone saw over millions of fan-generated reels, proving that the track had transcended traditional promotion to become a cultural phenomenon.
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Digital and On-Screen Appearances
Television appearances amplified the excitement. The cast featured on Bigg Boss 19: Weekend Ka Vaar, sharing behind-the-scenes anecdotes, dancing, and interacting with Salman Khan. The episode showcased the actors’ playful camaraderie and reached a family-oriented audience.
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Garba Nights and Cultural Engagement
To celebrate the festive season, the cast participated in live Garba nights in cities including Ahmedabad and Delhi. The events featured performances of the film’s songs, allowing fans to interact with the stars and experience the music firsthand. Attendees shared their experiences on social media, further amplifying the film’s reach. These cultural celebrations strengthened the bond between the movie and its audience, turning pre-release excitement into a shared festive experience.
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Fan Moments and Relatability
During promotions Rohit Saraf was playfully proposed to by a fan, a moment that quickly went viral. Social media was flooded with reactions, memes, and fan videos celebrating his charm. These unscripted interactions added authenticity to the pre-release buzz and helped the audience feel personally connected to the cast.
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Advance Bookings and Early Reception
The cast’s extensive promotional efforts, backed by well-planned marketing tactics, have created a strong wave of anticipation for the film. These strategies, including social media amplification, viral dance challenges, and targeted audience engagement, have already translated into over 36,000 advance ticket sales by late September.
The film’s combination of trailer buzz, viral music, cultural resonance, and strategic marketing has successfully built excitement. Fans are now eagerly awaiting the chance to experience the chaos, comedy, and romance of Sunny Sanskari Ki Tulsi Kumari on the big screen.
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