Born on November 5, 1988, Virat Kohli, who turns 37 today, has not only dominated cricket but has carved a unique space off the field as well. Over the last 15 years, he has evolved from a passionate, aggressive young cricketer into India’s cricketing icon, a captain, a record-breaker and a fitness trailblazer. With over 100 international centuries, multiple ICC trophies, and a persona defined by discipline, intensity and relentless drive, Kohli has built credibility that extends far beyond the cricket pitch. His unmatched consistency, fiery competitive spirit and meticulously maintained fitness regime have made him a role model for millions, while his charismatic persona, sharp style sense and global appeal have made him a natural choice for brands seeking both influence and relatability.
From high-tech gadgets to luxury automobiles, FMCG products to ethnic wear, Kohli has lent his face and personality to a wide spectrum of campaigns. Over the years, he has endorsed more than 30 brands, each reflecting a different facet of his dynamic persona including athleticism, style, sophistication and discipline. Marketers continue to value his rare ability to connect with urban youth, aspirational middle-class India and global audiences, making him one of the most bankable and versatile celebrity endorsers in the country.
On his birthday, here’s a detailed look at some of the brands that Virat Kohli has partnered with:
MRF Tyres
Kohli has been the face of MRF Tyres for over a decade. Campaigns emphasize his precision, endurance, and focus on the field, drawing a parallel to the durability and reliability of MRF tyres. One notable commercial showcased him driving challenging terrains, highlighting control and resilience — just like his batting and fitness ethos. Social campaigns further used his cricket fanbase to amplify engagement during tournaments.
Puma
As Puma’s ambassador, Kohli brought athleticism and high-energy discipline to the brand. Campaigns highlighted his intense training routines, agility, and on-field intensity, reinforcing Puma’s positioning as a brand for achievers and sports enthusiasts. Ads also linked performance apparel to peak performance, showing him in high-action sequences emphasising stamina and speed.
Philips India (Male Grooming)
Philips grooming campaigns leveraged Kohli’s style, confidence, and active lifestyle. Ads depicted him in daily grooming and fitness routines, promoting personal care as an essential aspect of a disciplined life. Messaging emphasised hygiene, confidence, and the modern Indian man, resonating with young, aspirational audiences.
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Manyavar
Manyavar positioned Kohli as the quintessential modern Indian man — rooted in tradition but fashionable. Campaigns showcased him in festive family settings, highlighting elegance, confidence, and style. The messaging aimed to make ethnic wear aspirational, connecting cultural heritage with contemporary fashion sensibilities.
Noise
Noise leveraged Kohli’s tech-savvy, fitness-focused persona to market smartwatches and wearable gadgets. Campaigns highlighted heart-rate monitoring, step tracking, and lifestyle integration. Ads linked his disciplined training and cricketing performance to smart technology, inspiring young consumers to adopt a connected, health-conscious lifestyle.
Too Yumm
Too Yumm positioned Kohli as the face of healthy snacking. Ads emphasized moderation without compromising taste, showing him enjoying guilt-free snacks in everyday situations. The campaign resonated with families and fitness-conscious youth, blending his disciplined diet with relatable, aspirational messaging.
Audi India
Audi’s campaigns showcased Kohli’s aspirational lifestyle alongside luxury vehicles. Ads focused on performance, elegance, and precision, aligning with his high-achieving persona. The creative idea highlighted success, sophistication, and style — portraying Kohli as a confident, driven individual whose lifestyle mirrors the brand’s premium positioning.
Digit Insurance
Digit Insurance leveraged Kohli’s credibility to build trust and promote financial planning. Campaigns emphasized security, protection of family assets, and informed decision-making. Kohli’s persona — disciplined, reliable, and responsible — gave authenticity to the messaging, appealing to young families and aspirational middle-class consumers.
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Wrogn
As co-founder and ambassador of Wrogn, Kohli helped craft campaigns that blend sporty energy with urban fashion. Ads highlighted lifestyle, style, and performance, targeting youth who aspire to his combination of athleticism and fashion sense. The brand reflects his entrepreneurial side while connecting with cricket fans and urban audiences alike.
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Mobile Premier League (MPL)
MPL campaigns utilised Kohli’s competitive intensity to inspire young gamers. Ads showcased strategy, skill, and focus, linking cricketing determination with mobile gaming. Campaigns positioned him as the ultimate challenger, encouraging digital-native audiences to embrace skill-based gaming while reinforcing his high-performance, driven persona.
Asian Paints
Asian Paints highlighted Kohli’s aspirational persona in campaigns promoting home décor. Ads focused on creativity, personalization, and transformation of living spaces, connecting his disciplined, style-conscious lifestyle to modern home aesthetics. Messaging emphasised aspirational living and design sensibilities.
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Duroflex
Duroflex positioned Kohli as the advocate for recovery, wellness, and fitness. Campaigns stressed the importance of quality sleep for high performance, aligning with his disciplined fitness and holistic health approach. Ads often linked energy, stamina, and productivity with restful sleep, making wellness aspirational and relatable.
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Vivo
Vivo campaigns leveraged Kohli’s energetic, youthful, and digitally connected image. Ads highlighted smartphone photography, interactivity, and connectivity features. The messaging showcased him as aspirational yet approachable, targeting tech-savvy urban youth who seek performance, style, and engagement in digital devices.
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Boost
Boost revived its energy-centric campaigns with Kohli as the face of vitality and performance. Ads emphasised stamina, determination, and strength, portraying him as a high-energy role model. Campaigns inspired young audiences to adopt active lifestyles, stay motivated, and pursue excellence — in sports and daily life — reflecting the brand’s core message of energy and resilience.
