Flipkart has partnered with FanCode Shop to integrate a dedicated FanCode Shop into its SuperCoin ecosystem, allowing users to purchase official sports merchandise using SuperCoins and other payment methods, including cash and COD.
Through this partnership, Flipkart users will gain access to authentic merchandise from major sporting events and teams, including IPL franchises like Rajasthan Royals, Mumbai Indians, Kolkata Knight Riders, and international tournaments such as the ICC World Cup and Champions Trophy.
As part of the collaboration, customers can redeem SuperCoins for up to 50% of the product price and pay the remaining amount through traditional payment methods.
Commenting on the partnership, Gaurav Arora, Vice President, Payments and SuperCoins at Flipkart, said, “At Flipkart, we are constantly innovating to enhance the SuperCoins ecosystem, enabling customers to unlock greater value while shopping. This partnership with FanCode Shop comes at the perfect time, offering sports enthusiasts a rewarding way to purchase official merchandise while maximizing their savings through SuperCoins. By expanding the avenues where SuperCoins can be used, we are reinforcing our commitment to making aspirational products more accessible and ensuring that customers benefit from greater affordability and flexibility in their purchases.”
Prasana Krishnan, co-founder, FanCode, said, “At FanCode Shop, our mission has always been to make official sports merchandise more accessible to fans across India. Partnering with Flipkart SuperCoins is a significant step in that direction, as it allows millions of Flipkart users to get authentic gear from their favorite teams and tournaments with added affordability. This makes FanCode Shop the first platform to bring official sports merchandise to Flipkart SuperCoins ecosystem, further expanding our reach and ensuring that fans can proudly support their teams in a seamless and rewarding way.”
