Flam has appointed Arun Kumar Rajendran as its AVP of Marketing, marking a key addition to the AI infrastructure startup’s leadership team. He has taken charge of steering performance strategy and growth initiatives while strengthening the company’s presence across Indian and global markets.
He has also overseen cross-functional alignment across sales, product and analytics, building a unified growth engine focused on consistency, measurement and long-term outcomes. Across his career, he has brought experience in performance marketing, digital campaigns, content systems, analytics, account management, presales and sales enablement. Prior to joining Flam, he has worked with Paytm, Flipkart and Razorpay, where he has led digital marketing, performance and communication mandates.
Rajendran said, “Flam is at a pivotal stage of scale, building technology at a time when immersive marketing is rapidly becoming the new standard for brand engagement. Consumers today expect interaction, not interruption, and brands worldwide are seeking formats that go beyond passive video and static ads. The potential in this space is immense, and Flam is uniquely positioned to lead it. I’m excited to strengthen our marketing engine with sharper execution, deeper systems, and a focus on measurable, sustained growth as we unlock this next chapter of opportunity.”
Karthik K Raman, CMO and Head of Product, Flam, added, “We are delighted to welcome Arun to our leadership team. His strategic clarity, execution-first mindset, and deep understanding of modern growth ecosystems make him an invaluable addition to Flam. With his support, we will continue to strengthen our marketing engine as we expand into new markets and scale our product footprint globally.”
