Fixderma has appointed Aakriti Jain as Head of PR and Marketing Communications. She will collaborate with CEO and co-founder Shaily Mehrotra to strengthen the company’s brand identity and growth.
Jain brings 13 years of experience handling brand storytelling and media engagement for clients across FMCG, technology, luxury retail, lifestyle, and real estate. She previously led communications at prominent PR agencies in India.
In her new role, Jain will shape Fixderma’s brand narrative and lead integrated marketing efforts, including brand campaigns, activations, and collaborations with internal teams and external partners.
“We are excited to welcome Aakriti to the Fixderma family. Her depth of experience and nuanced understanding of brand-building across categories makes her a valuable addition to our leadership team. We look forward to her driving Fixderma’s next phase of growth with strategic clarity and creative excellence,” said Shaily Mehrotra, Co-Founder and CEO, Fixderma.
Preetam Jena, Chief Marketing Officer and Head of E-commerce, added, “We are pleased to welcome Aakriti to the Fixderma team. Her strong background in strategic communication and innovative brand building will be a great asset to our leadership. I am confident that her experience will support our growth and enhance our engagement with consumers globally.”
On her appointment, Jain said, “Fixderma’s commitment to science-backed skincare and its evolving consumer-centric vision deeply resonate with me. I’m thrilled to join a purpose-driven brand and look forward to crafting stories and strategies that continue to build trust, authenticity, and aspiration across markets.”
