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3 minutes read

FCB India Elevates Udayan Chakravorty And Anusheela Saha To NCD Role; Swati Bhattacharya Moves On

The elevation of the two ECDs, Udayan Chakravorty And Anusheela Saha, to National Creative Directors at FCB India's Delhi Office comes on the heels of the departure of the agency's Creative Chairperson, Swati Bhattacharya.

| Published on February 22, 2024

L-R Anusheel Saha, Udayan Chakravorty, Swati Bhattacharya

FCB India, one of the four creative agencies under the umbrella of FCB Group India, has announced creative leadership changes in its Delhi office.

As part of the same, the two Executive Creative Directors of FCB India, Udayan Chakravorty and Anusheela Saha, have been elevated to the role of National Creative Directors.

That being said, Saha will also take on the additional role of Head of Design at the agency.

With his creativity and strategic insight, Chakravorty has delivered work for brands such as Google and Horlicks in the past.

Similarly, Saha’s passion for design innovation has shaped FCB India’s design capabilities on brands such as Horlicks, Uber, Bata, Royal Stag and many more.

In their new capacity as National Creative Directors, the duo will be responsible for driving creative strategy and execution, working closely with the senior management team.

In her additional role as Head of Design, Saha will also oversee the implementation of design initiatives across all client projects, ensuring a cohesive and visually compelling brand experience.

This development at FCB India comes close on the heels of the departure of Swati Bhattacharya, Creative Chairperson, FCB India, who has decided to call it a day at the agency to take some personal time off.

Her tenure with FCB Group India began in 2016 and has been marked by significant contributions that have propelled the agency to new heights. She will remain with the agency till the end of March.

In fact, Bhattacharya has also played a crucial role in shaping the agency’s creative reputation and bringing international recognition through path-breaking campaigns, while her keen insights and bold approach to storytelling have left an indelible mark on the organisation, inspiring creativity and pushing boundaries.

Commenting on the announcement, Dheeraj Sinha, Group CEO of FCB Group India and South Asia, said-

“It’s always a pleasure to see our leaders moving up and taking on greater challenges. Udayan and Anusheela are two creative leaders who have amazing talent and energy, and have continually demonstrated a future-thinking approach. With their enthusiasm and passion for creating globally competitive work for our clients, I am convinced they will help write a new future for FCB India and the FCB Group overall.”

He added-

“We are grateful to Swati, who has played a pivotal role in shaping FCB India’s creative direction and fostering a culture of creativity and excellence. She helped put the agency on the global creative map, and we wish her the very best in her future endeavours.”

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