It’s that time of the year again when the festive vibe is in the air and Brands are going that extra mile in making the best Pujo campaigns. Let’s have a look at some brands which left us mesmerized with their Pujo campaigns this year.
It’s 2022 and we have left the lockdown and its restrictions far behind us. The festivities have returned to the ground after a long and exhausting gap of two years and so have the brands with their captivating Pujo campaigns. From taking us down the road of nostalgia to spreading positivity and joy by talking about inclusivity and unity, brands this year have left no stone unturned to enthrall their customers. Let us walk you through some of the brands that grabbed our attention this year with their engrossing Durga Pooja campaigns.
1. Voltas
The hashtag #Voltaskafestivemela has been doing rounds around Navratri and Durga Pooja 2022. The brand organized a nine-day Festive Mela in which it invited social media influencers to the Experience zone who walked their audiences through the different zones of their stores showcasing futuristic Voltas and Voltas Beko products. An ingenious way of connecting to the masses indeed.
2. Kalyan Jewellers
Kalyan Jewellers launched its new Sankalp collection on the auspicious occasion of Durga Puja. In its digital ad campaign, the brand advocates celebrating the Goddess in every individual. The tagline of the campaign says, Sankalp from Kalyan Jewellers – For the Goddess we see in you! A campaign that will definitely touch your heart.
3. Smart Bazaar
In its heart-touching campaign this year, SMART Bazaar narrated the story of an idol maker who follows the age-old tradition of bringing the clay used in making the Goddess’ idol from a brothel. It beautifully gives the message of inclusivity, when the idol maker takes the first step towards bringing a change in the society.
4. Times of India
“Maa Aaschen. Tumi Kothaye?” asks the campaign run by The Times of India this year on Durga Pooja, which literally means ‘Maa Durga is coming home, where are you?’ Through this campaign, the newspaper makes an effort to connect with those who are living away from their families and for some reason cannot make it back home during Pooja.
5. Asian Paints
The Pujo campaign by Asian Paints this year is a complete joy ride. From homecoming to festival preparations, fairs to celebrations, this campaign shows the festival in its full fervor. You are sure to get high on the festive vibe by seeing this digital film.
