In a first, Etihad Airways has signed a multi-year partnership deal with Mumbai City FC to become the Official Front of Shirt Sponsor of the team starting from the 2024-25 season.
This move demonstrates Etihad’s continued commitment to the Indian market and Mumbai City FC’s profile as one of the top-performing professional sports teams in India.
That being said, this deal with Mumbai City FC, which has already won two Indian Super League titles and two Indian Super League Cup, is a record in Indian football in terms of duration.
Furthermore, it also coincides with Etihad celebrating 20 years of flying to India and will see the Etihad Airways logo feature prominently on the front of Mumbai City FC’s shirt first, followed by featuring on both- shirts and training kits of the youth team from the 2024-25 season.
The partnership builds upon the decades-long connection between the home countries of the two organisations and reinforces the shared values of teamwork and excellence. Both club and airline aim to bring people together and give flight to ambition.
Commenting on the partnership, Kandarp Chandra, CEO, Mumbai City FC, commented, “We are incredibly happy to bring Etihad on board as our Official Front of Shirt Sponsor. Their endorsement is a testament to the brand of football Mumbai City plays – one that is committed to performance and the pursuit of excellence on and off the field. Both Etihad and Mumbai City are proud to represent resilient global cities that balance tradition with modernity.”
To this, Antonoaldo Neves, Chief Executive Officer, Etihad Airways, added, “We strive to enrich our presence in the Indian market through relevant and meaningful partnerships, and we’re thrilled to welcome Mumbai City FC to the Etihad family. India continues to be a strategically important market for Etihad and we remain committed to serving the Indian community with convenient connections from 11 destinations across India to the Middle East, Europe and North America.”
