Emami has signed a definitive agreement to acquire the remaining ~73.5% stake in Axiom Ayurveda, with the transaction valued at up to Rs 200 crore. The acquisition will be completed in a phased manner over the next three months, subject to customary closing conditions and regulatory requirements. In the first tranche, Emami has already acquired an additional ~36.7% stake, taking its total holding to around 63.2%.
Axiom Ayurveda operates a diversified portfolio across health and wellness categories, including beverage brand ‘AloFrut’, health juices under “Axiom Jeevan Ras”, and beauty products under ‘Mukti Gold’. AloFrut remains the company’s flagship brand, with a strong presence across general trade and government institutional channels, alongside offerings such as mocktails, energy drinks, and ayurvedic juices.
As part of its next phase of growth under Emami, Axiom has appointed Harkirat Bedi as Chief Executive Officer. Formerly Vice President and Business Head at Dabur Nepal, Bedi is expected to strengthen the leadership team and drive expansion in the fast-growing health and wellness beverage segment.
Harsha Vardhan Agarwal, Vice Chairman & MD, Emami, said, “Our growth strategy is centered on building presence in emerging, high-opportunity categories that align with evolving consumer preferences, particularly in the health and wellness space. Our partnership with Axiom over the past two and half years has provided us with valuable insights and strengthened our conviction in this segment.
He further added, “With the completion of the acquisition, we bring Axiom fully into the Emami fold, marking our formal entry into the fast-growing & huge beverage segment. Axiom is a profitable and growing company, expected to achieve a topline of around Rs.180 crore in FY26. This aligns with our strategy of leveraging multiple growth levers, where strategic investments in new-age, synergistic segments complement our core businesses to drive future growth.”
Commenting on the development, Rishabh Gupta, Founder, Axiom Ayurveda, said, “Consumers today are increasingly moving away from carbonated beverages and seeking healthier alternatives without compromising on taste. At Axiom, we have always focused on delivering a differentiated offering that combines health and taste, which has been central to our journey and that makes us different from other beverage companies.
I am confident that Emami is the right partner to take Axiom into its next phase of growth. With its deep industry expertise, strong capabilities, and alignment with the brand’s vision, Emami is well-positioned to scale the company further and unlock its full potential”.
