EarlySalary, the innovative Fintech startup has associated with Dentsu Webchutney, to launch 10 video films for their ‘Month-End Collection’ product range. The Month-End Collection is a specially crafted product range meant for those who want to live their dreams even if their wallets can’t afford it. The option EarlySalary is giving, in that case, is providing instant cash in minutes. <h2>About the campaign</h2> <img src="https://www.marketingmind.in/wp-content/uploads/2019/02/esrly-salry-700x368.png" alt="" width="700" height="368" class="aligncenter size-large wp-image-21371" /> As written above, the campaign 10 short videos showing the problems professionals face at the end of the month and how EarlySalary can be a lifesaver for them in each situation. The fictitious products have been presented in a way that they express the EarlySalary's benefits. For example, if they don’t have money to buy biryani at the end of the month, they can simply go to EarlySalary’s Biryani Perfume to make steamed rice smell like biryani. And if someone is looking for a vacation in Goa and can’t afford it, he/she can buy the Wanderlust Vision binoculars with changeable lenses. Similarly, if they can’t afford to buy their drinks at a house party, the House Full Glass Full beer mug that always looks filled is there to save them from drowning in their sorrows. There’s only one correct solution to end all the end pain – downloading the EarlySalary app and getting instant cash in minutes. <h2>Using humor to engage target audience</h2> It is very important these days to focus on creating engaging content with which TG can associate with. The financial sector is known for producing serious ads but EarlySalary has tried something fresh to communicate their message in a better way. The products and the campaign for this collection have been conceptualised keeping in mind the unfulfilled wishes of the consumer to build a strong connection with them <h2>The need</h2> With millions of Indians working in the corporate world to earn an average of Rs 20,000 per month, it becomes very difficult for most of the professionals to have a healthy 3-course meal in a reputed restaurant, and they end up in buying cheap unhealthy food during the last few days of every month. The aim of EarlySalary with this fictitious collection is to solve such problems of young professionals in a refreshingly humorous and sarcastic manner. https://www.youtube.com/watch?v=u9cGo0eS0KI Increasing your knowledge about EarlySalary, the app enables people to get instant cash within minutes. It has 1,25,000 happy customers so far and has disbursed more than Rs 750 crore, making it the country’s largest consumer lending application and helping customers have a sweet smile over their month-end misery.
