Mumbai City FC has extended its partnership with EA SPORTS, a global gaming giant and creator of the FC series, as the club’s associate partner.
The brand clarified that the association would mark a significant step in the ongoing synergy between Mumbai City and EA SPORTS, further bridging the gap between real football and the virtual gaming arena.
Under this partnership with the Islanders, the EA SPORTS brand marks will feature prominently on the back of the first team’s shorts during matchdays, and throughout the club’s training facilities at the NMSA Ground, Vashi, Navi Mumbai.
As per the brand, the alliance is poised to deliver top-quality content to football fans across India and around the globe, bringing supporters closer to their favourite clubs and players through the immersive gaming world.
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Speaking on the development, Kandarp Chandra, CEO, Mumbai City FC, said, “We are incredibly excited to extend our partnership with EA SPORTS, a collaboration that has already proven to be a game-changer for Mumbai City and our fans alike. This renewed association reflects our shared vision of bringing fans closer to the action, both on and off the field, through innovative and engaging platforms. We look forward to working hand in hand with EA SPORTS to create even more immersive and interactive experiences, ensuring that Mumbai City continues to resonate with football fans not just in India, but across the globe.”
To this, James Taylor, Director of FC Football Partnerships said, “We’re thrilled we’re able to extend our partnership with Mumbai City FC. We’re excited to bring fans closer to the players and club they love, providing them a truly authentic experience.”
