Durex doesn’t need any introduction when it comes to creative marketing. the condom brand is worldwide known for its witty posts on trending topics for the promotion. Marketers all across the world follow Durex as a case study when they want to get good results from social media marketing.
Continuing their smart work, Durex is creating a buzz by posting about “Avengers: Endgame” which is going to release tomorrow and the movie critics are of the opinion that it will do a business of around Rs. 40-50 crore in the opening weekend in India.
Piracy is a curse for movies and leaks of this movie have already started circulating online despite all the security measures were applied. Knowing this, the cast and the makers are requesting people to watch the film in cinema halls and not online.
Making the most of this scenario, Durex has posted a tweet a message which is pretty much related with not just “Avengers: Endgame” but their product as well.
— Durex India (@DurexIndia) April 25, 2019
The caption reading #DontSpoilTheEndGame shows how well they use the trending hashtags and smartly promote their products.
We are waiting to see how other brands will latch on this opportunity and if you see any brand doing that, you can help us by sending their posts on our social media accounts.