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    Why Global Pop Culture Is The New Local Marketing

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

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Home Advertising

Durex Wishes Prithvi Shaw For His Debut Century In Their Own Creative Way

Shubham Sachdeva by Shubham Sachdeva
October 4, 2018
in Advertising, What’s Buzzing
A A

Prithvi Shaw is having a dream debut vs West Indies as he has already broken some records with his entry in test cricket. The 18-year-old has become only the 15th cricketer to score a century on his debut. Also, Shaw is the youngest Indian to score a century on debut.

BCCI, his teammates and other cricket players started congratulating him on the occasion and soon he became a trending topic on Twitter.

Rohit Sharma

Shaw what a show 💪 @PrithviShaw

— Rohit Sharma (@ImRo45) October 4, 2018

BCCI

💯👏🙌

Take a bow, @PrithviShaw #INDvWI pic.twitter.com/3ttCamlAcl

— BCCI (@BCCI) October 4, 2018

Sachin Tendulkar

Lovely to see such an attacking knock in your first innings, @prithvishaw! Continue batting fearlessly. #INDvWI pic.twitter.com/IIM2IifRAd

— Sachin Tendulkar (@sachin_rt) October 4, 2018

Mohammad Kaif

Is ladke mein kuch toh bahut khaas hai. Looked that he belongs here from the very first ball he faced. A sign of things to come, well played Prithvi Shaw #IndvWI

— Mohammad Kaif (@MohammadKaif) October 4, 2018

Virender Sehwag

It’s been the Shaw show. Congratulations Prithvi Shaw, abhi toh bas shuruaat hai , ladke mein bahut dum hai #IndvWI pic.twitter.com/obEcSylvCV

— Virrender Sehwag (@virendersehwag) October 4, 2018

Source

The marketing team of Durex has no chill, every time it comes up with something entertaining yet related to the brand. The witty social media posts of Durex India has helped the brand in becoming the most popular condom brand in the country. Like any other popular incident, Durex again proved its creativity by wishing Prithvi Shaw on his first century.

The Shaw must go on. #INDvWI pic.twitter.com/FR0Git85h8

— Durex India (@DurexIndia) October 4, 2018

The caption ‘The Shaw must go on’ is perfect considering the message Durex wanted to convey through this post.

Also Read: 10 Brilliant Ads From Durex That Shows Their Creativity

Users on Twitter were quick to recognize the creativity and they expressed their love for the brand. Here are some replies:

You guys are always on point

Kudos to the design and the content team. You guys are always on point @DurexIndia

— Muskan Upadhyay (@muskanup95) October 4, 2018

Simply superb

Simply Superb..

— AKP (@ankurpoorie) October 4, 2018

This is hilarious

With such a long bat, it is sure to be a long innings.

— Raj_StartUp (@rajeshgandhi) October 4, 2018

It is amazing how they come up with something fresh every time. It is very difficult to stay original in a world where other brands are just going with the trend.

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