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Durex Once Again Won Hearts By Promoting Brand Using Recent IPL Incident

| Published on March 27, 2019

If you follow social media marketing of popular brands, you must have come across how Durex cleverly uses ongoing trending topics for its brand promotion. The condom brand is popular in the advertising industry for its witty posts on social media which are shared by people due to the humor content.

Every year IPL comes up with some incidents that create buzz due to controversies and the players involved. Recently, Joss Butler’s Run-out incident became the topic of talk on internet and netizens are sharing their opinions on the same.

What’s the matter?

If you don’t know what actually happened, It all started in a recent IPL match between Rajasthan Royals and Kings XI Punjab. During the match, R Ashwin was bowling and Jos Buttler was on the non-striker end, Ashwin saw that Jos was leaving the crease even before the ball was being bowled.


Ashwin took this opportunity to remove the bails and got Jos Buttler out. Since then, cricket fans are divided on their opinions; some said that what Ashwin did was right while others feel that it was against the spirit of the game and Durex has used it for its advertising.

In a post on social media, Durex has expressed how its product can help in stopping a person from committing a mistake. The image consists of two wickets, the bails of the first one are in the air due to mankading but the second one is protected by the Durex. Have a look:

The caption reads, “All it takes is one wrong move!”

What do you say about Durex’s creativity? Do let us know in the comments section.

Also Read: Durex Wishes Prithvi Shaw For His Debut Century In Their Own Creative Way

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