Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    unBoxed 2025: Simplifying Advertising Through Innovation

    unBoxed 2025: Simplifying Advertising Through Innovation

    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

How Downfall & Bankruptcy Of RCom And Anil Ambani Is Going To Help Mukesh Ambani

Surabhi Kedia by Surabhi Kedia
February 6, 2019
in What’s Buzzing
A A

As updated recently, The Anil Ambani headed Reliance Communications Ltd. (RCom) filed bankruptcy of its wireless carrier. But there is a twist in the story now. The person who would be most benefitted from this event is none other than his elder brother, Mukesh Ambani who heads Reliance Jio Infocomm Ltd. The entire scenario can be simply put down in three steps – ABC that is Ambani Bankruptcy Catastrophe. Let’s understand each aspect one by one –

Ambani


• Reliance Industries was founded by Dhirubhai Ambani in Bombay. He took it public in 1977 and by 2002, the company’s combined worth was $6 billion.
• After the death of Dhirubhai Ambani in 2002, the two brothers inherited his business and separated in 2005.
• Mukesh controlled older businesses like oil refining and petrochemicals, while Anil got control of newer businesses like power generation, financial services and the telecom business, which his elder brother expanded aggressively.

• Mukesh was not allowed to enter the telecom business because of the non-compete clause, until 2010, when the agreement was scrapped.

Bankruptcy

The journey of RCom from its glorious past to bankruptcy was not foreseeable a decade ago because the word Ambani was synonymous to success. But:
• As per 2017, the net debt of RCom stood at $7 billion, to the banks.
• RCom closed its wireless operations in late 2017 facing heavy debts, falling revenue and widening losses.
• RCom owed Rs. 1100 Cr. to Swedish Gear making company Ericsson, as admitted by the National Company Law Appellate Tribunal (NCLAT).
• Sighting heavy losses and Bankruptcy, Rcom averted it by citing its deal with Jio and Brookfield, and agreed to pay Rs. 550 Cr. to Ericsson in the settlement.

Catastrophe

• Holding the second position in the telecom sector in 2010, RCom had a market share of more than 17 percent. But as of 2016, RCom’s market share has dwindled down to less than 10 percent and is nowhere among the top firms.
• As of 2007, Anil had a net worth of $45 billion. But in 2018, his net worth is 2.44 billion.
• The debt has piled up since 2009-10 from approximately Rs. 25000 Cr. to Rs. 45000 Cr. now.
• As of 4th February, 2019 the stock of RCom plunged as much as 54.3 percent to 5.3 apiece in Mumbai Trading. The stock has dropped to a record low after approaching the NCLAT for resolving its debt position.

How does this help Mukesh Ambani?

As RCom’s downfall was triggered by the entry of Mukesh Ambani’s Telecom venture Jio Infocomm, Mukesh Ambani could have even more leverage in bidding for the assets of RCom. However, Mukesh can only bid for Rcom’s wireless carrier.

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Black Friday Drove Tenfold Spike In NEWME Online Traffic: Sumit Jasoria

Black Friday Drove Tenfold Spike In NEWME Online Traffic: Sumit Jasoria

December 16, 2025
Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

Apurva Sircar Joins Z-TECH India As Chief Revenue & Growth Officer

December 16, 2025
Meta Appoints Aman Jain As Head Of Public Policy In India

Meta Appoints Aman Jain As Head Of Public Policy In India

December 16, 2025
Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

Dharma Productions Acquires Cornerstone’s Stake In Talent Agency DCA

December 16, 2025
Warner Music India Appoints Ashok Parwani As Head Of Music For South India

Warner Music India Appoints Ashok Parwani As Head Of Music For South India

December 16, 2025
Marico Appoints Vikram Karwal As CMO

Marico Appoints Vikram Karwal As CMO

December 16, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.