Leading stationery manufacturer DOMS Industries has entrusted Integrated Marketing Agency- Media Care with the digital marketing mandate for its ‘Amariz’ brand to create cutting-edge campaigns and content that resonate with the brand’s ethos and engage target audiences across platforms.
Seeking to amplify the digital presence of Amariz as part of the mandate win, Media Care will be responsible for creating cutting-edge campaigns and content that resonate with the brand’s ethos and engage target audiences across platforms.
In addition, the integrated marketing agency shall also be responsible for aligning an integrated solutions strategy for DOMS Industries’ Amariz comprising duties like handling and developing campaign strategies, content development, creative and video development, influencer marketing and managing social media ad campaigns.
The collaboration is expected to launch with a series of content development that highlight Amariz’s unique product value propositions, focusing on creativity, precision, and customer-centricity.
Amariz was introduced by DOMS Industries in 2022 as a sub-brand to promote fine art products with a specific focus towards artists professionals as an end user.
Speaking about the partnership, Om Raveshia, Spokesperson, DOMS Industries, said, “We are thrilled to collaborate with Media Care for Amariz’s digital marketing. Media Care’s expertise in the digital domain, coupled with their innovative approach, aligns perfectly with our vision for Amariz. This partnership reflects our commitment to leveraging digital avenues to connect with our customers effectively.”
To this, Yasin Hamidani, Co-Founder and Director, Media Care, added, “It’s an honour to work with a prestigious brand like DOMS Industries. Amariz is a fantastic product, and we are excited to craft digital campaigns that bring its story to life. Our aim is to blend creativity with strategy to deliver measurable results for the brand.”
Adding to this, Heemanshu Hemrajani, Co-Founder and CEO, Media Care, also mentioned, “Our partnership with DOMS Industries signifies a shared vision of innovation and growth. We look forward to helping Amariz achieve new heights by driving impactful campaigns that not only enhance visibility but also build long-lasting connections with its audience.”
