Dollar Industries Limited has rolled out a new TVC for its women’s wear brand Dollar Missy, featuring Yami Gautam and highlighting the pairing of tops and leggings. With the tagline ‘Missy ne bana di jodi,’ the campaign positions Missy leggings as the go-to style partner for women.
The film captures everyday wardrobe choices, from casual tops to elegant kurtis, with each look paired with Missy leggings. It underlines the brand’s wide range of designs, colors and fits, while reinforcing the idea that true style comes from the right pairing of comfort and fashion.
Conceptualized by Lowe Lintas, the TVC blends youthful energy with relatability, showing how women mix and match outfits through different moments of the day while staying confident.
With this launch, Dollar Missy builds its positioning as more than just apparel, presenting itself as the brand that turns clothing into a complete look.
The campaign has been released across online platforms and other media channels.
Vinod Kumar Gupta, Managing Director, Dollar Industries Limited, said ,“With Dollar Missy, we’ve always aimed to create apparel that understands women’s lives — versatile, stylish, and comfortable. This campaign brings that promise alive in a simple yet relatable way. ‘Missy ne bana di jodi’ is not just a tagline, it’s a celebration of how Missy leggings completes every look.”
Mohit Pasricha, Unit Creative Director, Lowe Lintas, added, “The brief was simple, showing how Missy leggings are the natural partner for every top. We turned that into a story of fashion matchmaking. The line ‘Missy ne bana di jodi’ came from the insight that women don’t just wear clothes, they create pairs that reflect their mood, style, and individuality. Missy is that dependable partner that makes every look work.”
