DJANGO, an integrated digital marketing agency, has entered into a strategic partnership with EXTRA, a Mumbai-based cutting-edge creative agency specializing in branding, video production, art direction, and social media marketing to bring its network agency proposition into the global spotlight.
This strategic partnership marks a new chapter in EXTRA’s impressive growth trajectory, with the promise of greater collaboration and innovative campaigns on the horizon.
Founded in 2020 by Priyal Kashyap, Kajol Somaya, and Niloni Pomal, EXTRA is a multidisciplinary studio dedicated to helping entrepreneurs build or reinvent their brand identities. The same was born from a passion for merging exceptional design with compelling storytelling.
With a bold approach to creativity and a passion for storytelling, EXTRA is known for crafting memorable campaigns and impactful designs for prestigious clients, including Netflix, Sprite, Acko, and Reliance Brands and has worked across diverse sectors, including Alco Bev, FMCG, Fintech, Fashion, and Real Estate, primarily collaborating with owner-led brands.
This alliance will enable EXTRA to leverage DJANGO’s expertise in business mentorship and guidance, setting the stage for transformative growth.
Furthermore, the collaboration also aims to drive impactful campaigns that blend creativity with strategic insights, offering clients a fresh perspective on branding and digital marketing.
As EXTRA and DJANGO embark on this journey together, the future promises a dynamic partnership, brimming with opportunities to explore bold ideas, foster innovation, and deliver work that leaves a lasting impact as together, they aim to redefine the creative landscape and craft stories that inspire and captivate.
Commenting on the development, Niloni Pomal, Co-founder, EXTRA, said, “We are thrilled to have DJANGO Digital as a partner on our journey. This partnership is centered on collaboration, mentorship, and unlocking new growth opportunities. At EXTRA, we have always been committed to pushing boundaries. With DJANGO’s support, we are excited to scale new heights, deliver more impactful campaigns, and create work that truly resonates with our audience.”
To this, Shivang Shah, Co-Founder, DJANGO, added, “Niloni has been working with us since DJANGO was founded. And now she wanted to move out to start her venture. She is extremely good with their designs. This further opens up DJANGO’s branding capabilities to what they have been. Most of our branding projects will be done in collaboration with EXTRA. More so Niloni knows how DJANGO operates so it will be a smoother method of operating.”
