Digital marketing agency DJANGO has secured the social media mandate of Swiggy Dineout to enhance the brand’s social media presence, drive online engagement and strengthen its connection with audiences across social media platforms.
As part of this newly forged partnership, DJANGO will spearhead the social media strategy for Swiggy Dineout, ideate campaigns that are social first and influencer led and intimately fuse creativity with data-driven insights to help the brand in becoming the preferred dining out partner for all food enthusiasts in the country.
Over the last couple years, Swiggy Dineout has empowered foodies through seamless table reservations, exclusive discounts offered at various restaurants and going out places, and an extensive set of offerings for food lovers.
That said, under the expertise of DJANGO, it will focus on enhancing user engagement on Swiggy Dineout social media channels, emphasising its unique set of offerings, showcasing how it is making going out a memorable experience, and creating a strong community of diners.
Commenting on the development, Dhruvish Thakkar, AVP- Growth and Marketing, Swiggy Dineout, said, “We are delighted to collaborate with DJANGO to redefine our social media journey. What truly stood out to us was their remarkable depth of consumer understanding around the dining category, which will be instrumental in crafting impactful campaigns. Their innovative approach & strong understanding of the digital landscape aligns perfectly with our mission to connect food lovers with exceptional dining experiences.”
To this, Aashay Shah, Co-founder, DJANGO added, “Winning the digital mandate for Swiggy Dineout has been nothing short of a dream come true. We were able to showcase a deep category understanding which reflected aptly in our content strategy, focused towards experience.”
