Dhruva Kakkar has started a new role as Head – Performance Marketing at YesMadam, where he has taken charge of leading the brand’s performance marketing initiatives, driving paid media strategies, optimising campaign performance, and strengthening digital growth through data-led marketing efforts.
Kakkar has announced his new role through a LinkedIn update.
Prior to joining YesMadam, Kakkar has most recently worked at AdLift India from July 2024 to February 2026, where he has served as Associate Director – Paid Media from July 2025 to February 2026 and earlier as Senior Manager – Paid Media from July 2024 to July 2025 in Gurugram.
Before that, he has been associated with ET Medialabs from May 2022 to June 2024 in Noida, first as Lead – Business Strategy and Analytics from May 2022 to July 2023 and later as Manager – Client Success from July 2023 to June 2024.
Earlier in his career, he has worked as a Performance Marketing Specialist at Holistik Digital from November 2021 to May 2022. He has also served as Key Account Manager at ICICI Bank from June 2021 to November 2021 and began his professional journey as an Audit Analyst at KPMG from January 2017 to July 2018 in Gurugram.
