After returning to the agency network for his second stint in June 2023, as Group Chief Strategic Advisor, Dentsu has elevated Narayan Devanathan to President & Chief Strategy Officer, South Asia.
In his new role, he is entrusted with the task of executing the network’s strategy to deliver industry-defining client solutions at the intersection of marketing, technology, and consulting. He will report to Harsha Razdan, CEO, South Asia, dentsu.
Devanathan’s mandate includes bringing together the strategy and planning teams across various critical practices including creative, media, and customer experience (CX). He will also set up and run the business transformation, sustainability consulting, innovations, startup growth partnerships, expert alliances, and knowledge verticals across the group.
Furthermore, as dentsu transforms into a Business-to-Business-to-Society (B2B2S) company committed to creating a valuable future for brands and society, he will closely work with clients and internal talent to champion meaningful progress collaboratively.
Commenting on his appointment, Devanathan, President & CSO, South Asia, Dentsu said, “As someone who started off as a copywriter many years ago, I’ve never forgotten the unparalleled power of creativity to solve problems and unlevel the playing field. At dentsu, we’re now bringing that power to create positive change for companies and society. It starts with reminding our people of the power of a diverse collective and re-arming ourselves with new ways to collect and connect dots across the business spectrum. And in the process, we’re putting down three simple principles: have amazing fun, do the right thing, don’t settle for the status quo. I’m excited as I was on the first day of my first job to do all of the above, in partnership with Harsha, all of our wonderful people, our clients, and our partners. We’re the future we want to create.”
To this, Razdan, CEO, South Asia, dentsu, added, “Dentsu stands as an unparalleled powerhouse of creativity, innovation, and exceptional talent. Our goal is to enhance our customer focus, adaptability, and inventiveness as we embark on the next phase of our growth journey. We aspire to be the primary choice for clients seeking progress for themselves and their customers in marketing, technology, and consulting. Narayan’s appointment seamlessly aligns with our global strategic vision. He has proven himself to be an invaluable asset at dentsu – a remarkable individual, a distinguished leader, and an outstanding professional. I wholeheartedly welcome Narayan to his new role.”
