Dentsu Creative Isobar has announced the appointment of Dhruv Tiwari and Zubin Jauhari as Group Executive Creative Directors. The two leaders have been tasked with spearheading the agency’s creative vision for a rapidly growing portfolio of brands, with a mandate to deliver campaigns that are both culturally resonant and business-driving.
Both will report to Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar. The appointments have reinforced the agency’s focus on shaping work that reflects modern India while celebrating its traditions and diversity.
Tiwari has joined the agency from DDB Mudra, where he has led the North office and created campaigns for brands such as McDonald’s, Royal Enfield, Kent RO, and DLF Mall of India. His work has earned recognition at Adfest, The Abbys, and Kyoorius.
Jauhari has returned to dentsu, bringing with him a decade of experience shaping campaigns for Swiggy, Flipkart, Airtel, ITC, Google, Facebook, and Ola Electric, among others. His work has been recognised with Cannes Lions, Spikes Asia Grand Prix, and Kyoorius Black Elephant awards.
Speaking on the appointments, Abhijat Bharadwaj, Chief Creative Officer, Dentsu Creative Isobar, said, “For the last year and a half, we have been doing a lot of hiring for Dentsu Creative Isobar. Now that the bottom and middle levels of our structure are solidly in place, it’s time to crown the top of this creative pyramid. I can’t think of anyone better than Dhruv and Zubin to lead the rest of the team. Zubin is an award winning creative who is an expert at new age creativity and Dhruv is an excellent leader who possesses the experience and a vast portfolio of highly successful campaigns under his belt. After these hires, I’m very excited about our future. We’re in the fight and gunning for greatness.”
Tiwari added, “I’m here to stir things up – to craft work where creativity, tech and culture collide. Work that earns attention, sparks conversation, and maybe even rewrites the rulebook. If the shiny metals follow, well… we won’t complain.”
Jauhari commented, “It feels incredible to return to a place that shaped some of my fondest professional memories. I’m here to create work that resonates far beyond the industry, help define the future of creativity, and build a team that everyone can’t stop talking about – all while having a ton of fun doing it.”
Sahil Shah, Chief Executive Officer, Dentsu Creative Isobar, said, “The future of creativity lies in fusing culture, technology, and influence to deliver impact at scale. Dhruv and Zubin embody this new-age thinking and inspire those around them. Backed by a hugely talented team of 150+ creatives, they will help Dentsu Creative Isobar craft transformative work for brands and society while nurturing a culture that empowers our people to dream bigger and create bolder.”
