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Dabur Launches A Quirky Campaign Featuring Kartik Aaryan To Promote Hajmola’s New Variant- Mr. Aam

| Published on June 13, 2024

Dabur Launches A Quirky Campaign Featuring Kartik Aaryan To Promote Hajmola’s New Variant- Mr. Aam

Hajmola has added a new chatkara variant to its portfolio: The tangy Mr. Aam flavour with our favorite and nostalgic flavour, raw mangoes. To promote the launch and raise awareness, the brand roped in young and vibrant Kartik Aaryan, who is known to bring chatkara to all his roles and with strong youth connect, mass appeal and captivating personality he has emerged as a youth icon of India.

Continuing its engaging and relatable advertising approach, Hajmola has unveiled a new campaign to introduce Mr. AAM to its range of existing 6 flavours (Regular, imli, Pudina, Anardana, Chatcola & Limcola).

The TVC humorously portrays an Indian political scenario, with Hajmola introducing a delightful new flavour – Mr. Aam! This tasty treat combines the classic Hajmola flavor with a tangy twist of ‘Kacha Aam’, featuring Kartik Aryan who humorously reveals the lengths politicians will go to for a taste of Mr. Aam.

Secrets spill faster than one can say “chatpata” in this witty and topical ad, perfectly timed to tickle viewers’ funny bone and taste buds. It’s a laugh riot with Hajmola Mr. Aam stealing the show and secrets!


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A post shared by KARTIK AARYAN (@kartikaaryan)

Talking about the brand’s new campaign, Mr. Ajay Singh Parihar – Marketing Head- Healthcare OTC, Dabur India Ltd said “Hajmola has always been about its unique taste and flavours. We are very excited to launch “Hajmola – Mr. Aam” with Bollywood’s leading face – Kartik Aryan. The campaign aims to bring out the chatpata flavour of the product and the magic it does where one would do anything to get their hands on Hajmola Mr Aam.”

To amplify the reach, the brand has planned a 360-degree approach with TV, print, digital extensions, outdoor, and radio campaigns to seed the central thought behind the campaign, to make viewers aware about the unique taste of Hajmola Mr. AAM that has been promoted showing the playful side of Kartik Aaryan.

To build the pre-buzz, the brand leveraged the social media following of Kartik and made people curious about the launch. The intriguing post did get a huge engagement & positive comment before the launch of the main ad.

Hajmola has always been known for its unique taste and flavours. The brand has positioned itself as a leader in the market with its campaigns that are memorable for the audience. Wittiness is the core of Hajmola’s advertising campaigns, and this one has hit also all the right chords to gain high visibility and generate a high recall value for the brand all across India.

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