Jeff Bezos owned Amazon is trying every possible tactic to capture e-commerce market in India. The size of Indian market is attracting foreign companies like Walmart and Google is making them spend millions of dollars just for impressing customers.
Social media has become an important way to convey a brand message to customers. With the evolution of the telecom industry, internet is expanding very quickly in our country and Amazon knows it is the best time to interact with consumers.
Customers these days have become about what brands post on social media and how they reply to the problems customers raise in their services. every brand focuses on providing best customer service as interaction between user and brand is no more personal.
There are many recent incidents in which popular brands including Netflix, Ola, Burger King, Jio made customer service experience smooth for users. Amazon Prime Videos has joined this league too.
A Twitter user named Wolverine tweeted to Amazon asking about Amazon Prime offers as his Prime Video service expired. He wrote: Bhai @PrimeVideoIN Prime expired. Kuch cashback waala offer ho to batao I will go for renewal. Otherwise…
https://twitter.com/21century_kant/status/1019798183302615041
Amazon Help replied to him and gave him information about the price of membership.
Prime membership was offered at an introductory offer of Rs 499. The Prime promotional offer has ended now. Since, the promotion has now expired the membership will cost Rs.999. You may want to stay tuned for upcoming promotions. 🙂 ^GD
— Amazon Help (@AmazonHelp) July 19, 2018
After knowing he will have to pay Rs 999 for renewing the customer decided to have some fun and he tweeted this meme.
— The Wolverine 🇮🇳 \|/ (@21century_kant) July 19, 2018
Amazon was quick to spot a chance for impressing him and they replied:
;). ^QA pic.twitter.com/bK0WHH4dAA
— Amazon Help (@AmazonHelp) July 19, 2018
The customer tweeted that I will forget you
😒 💔 pic.twitter.com/efdwd4CyXb
— The Wolverine 🇮🇳 \|/ (@21century_kant) July 19, 2018
Amazon continued to show why it is one of the best in making customers happy.
😟 ^QA pic.twitter.com/yJeKRyIcA0
— Amazon Help (@AmazonHelp) July 19, 2018
The convo continued in the form of memes
— The Wolverine 🇮🇳 \|/ (@21century_kant) July 19, 2018
Amazon took the game to one step ahead by using video meme
🙁 ^JC pic.twitter.com/0toNQ7AZXm
— Amazon Help (@AmazonHelp) July 19, 2018
The customer was quick to match up
— The Wolverine 🇮🇳 \|/ (@21century_kant) July 19, 2018
Amazon: Why you want to leave me?
Why? ^JC pic.twitter.com/HyXh5JWCYh
— Amazon Help (@AmazonHelp) July 19, 2018
Customer: Salary me time hai abhi.
Salary aane mein Time hai abhi.. 😥 pic.twitter.com/2axlOmAneS
— The Wolverine 🇮🇳 \|/ (@21century_kant) July 20, 2018
Amazon ended the conversation by saying “We will wait for you”
😛 ^JC pic.twitter.com/YfOWXOnojy
— Amazon Help (@AmazonHelp) July 20, 2018
Also Read: Girl Complained Amazon For Not Getting A Sanam, Amazon Gave A Savage Reply
Amazon proved that brands need to not to be too serious and making customers feel comfortable is the best a company can do. Who would not want to get Amazon Prime account after reading such amazing replies from Amazon Customer care executive?
