Criteo has announced an expanded strategic partnership with Zepto, aiming to scale retail media campaigns for brands in India’s fast-growing quick commerce sector.
The collaboration, which began last year, has enabled Zepto to enhance its advertising offerings beyond its own platform by leveraging Criteo’s Retail Media Offsite solution. Through this integration, brands have been able to re-engage shoppers across the open internet with personalized and relevant ads. This AI-driven approach has delivered measurable results in terms of return visits and conversions, creating a full-funnel commerce advertising strategy.
Industry reports have projected that the quick commerce sector in India has been growing at 75–100% year-on-year, making it one of the most sought-after channels for brands targeting convenience-driven users. This trend has prompted platforms like Zepto to evolve their media strategies, while technology providers like Criteo have played a key role in enabling brands to connect with consumers across the shopper journey.
Devendra Meel, Chief Business Officer, Zepto, said: “As quick commerce continues to evolve in India, our partnership with Criteo has maximised value for both users and sellers by connecting brands with consumers at the right moment in their journey.”
Medhavi Singh, Country Head, Criteo India, said: “Zepto’s model, combined with Criteo’s retail media solutions, has enabled brands to reach high-intent consumers across the discovery-to-conversion cycle. This partnership reflects our shared focus on driving the next phase of retail media in India.”
