The 5th India International Brand Summit (IIBS) successfully concluded on May 28, 2025, at JW Marriott, Mumbai. This event brought together senior leaders from India’s leading consumer, media, and technology companies to exchange insights on the evolving future of branding and storytelling in today’s dynamic digital environment.
The summit was presented by Magnon Designory and Omnicom Production (India). This year’s summit welcomed a diverse audience, including representatives from FMCG, retail, entertainment, finance, e-commerce, and emerging tech, for discussions centered around building meaningful brand engagement.
Omnicom Production (India) and Magnon Designory’s partnership reflect their commitment to enabling meaningful dialogue and collaboration across the M&A community.
The 2025 edition featured two compelling panel discussions. “Branded Content and Storytelling in the Streaming Era” explored how brands are approaching long-form content partnerships, with insights from Aditya Kanthy (OAG India), Anuja Trivedi (Shemaroo Entertainment), and Pradeep Dwivedi (Eros Media World), moderated by Abhishek Mazumdar (The Logical Indian).
The second panel, “The New Content Studio System: Decentralised, Digital, and On-Demand,” discussed how agile partnerships are replacing traditional production models. This session included Anisha Iyer (OMD India), Nitin Naresh (Magnon Designory), and Ankita (Talentrack), moderated by Vivek Merani (Omnicom Production India). These discussions emphasised how brands are adapting to streaming, digital platforms, and evolving consumer expectations.
IIBS consistently draws CXOs, marketing heads, and creative leaders defining brand strategy for both established and digital-native companies. The summit’s focus remains on practitioner-led insights, offering actionable takeaways on the real-time evolution of India’s marketing and content strategies.
The summit was made possible through the support of its partners: Marketing Mind (Media Partner), EventFAQS (Online Media Partner), MediaBrief (Community Partner), Social Samosa (Knowledge Partner), Art Media Ads (Outdoor Media Partner), TreeShade Books (Publishing Partner), and Neo Group (Wealth Partner).
Vineet Bajpai, Founder and CEO of Magnon Group and Omnicom Production (India), articulated the summit’s significance: “We’re at a point where the way brands connect with audiences is being fundamentally reimagined, and events like IIBS offer a front-row view of that shift. What excites me most is how open the ecosystem has become to experimentation and collaboration. IIBS goes beyond talks and panels- it sparks real conversations that help shape the future of marketing and storytelling. We’re proud to have supported this platform from the beginning and to continue standing alongside the leaders driving what comes next.”
