With Kriti Sanon in the lead, Mimi talks about surrogacy and the taboo surrounding the topic. Directed by Laxman Utekar, the movie boasts of a cast comprising of Kriti Sanon, Pankaj Tripathi and Supriya Pathak amongst others. The movie promotions have been unique and quite engaging and was released on Netflix, 4 days after an online leak.
Let’s have a look at the movie promotions of the movie which breaks multiple stereotypes.
Announcement Poster
The movie poster was quite intriguing where it was released with a question mark around Kriti Sanon’s face and did not just release the theme of the movie just yet.
The marketers then introduced Mimi motion posters which shed a little more light onto the theme of the movie.
Trailer Launch
After an array of countdown posts to the launch of the trailer, the trailer was released in much anticipation on the 13th of July 2021.
Movie Character Introductions
With an ongoing trend of the same, the characters of the movie were introduced online to the audience at large.
Social Media Challenges
An extremely engaging way of interacting with the audience, the marketing team came up with challenges with the release of the songs and garnered much attention amongst the audience. Right from having them dance to the hook step to sending in their own cover version of the songs, the challenges were quite fun when they unfurled.
Behind The Scenes
As is the norm, behind the scenes have always been a sure way of engaging with the audience and works wonders when it comes to catching their attention.
Social Media Lives
The cast, music makers and team went live on Instagram in an attempt to reach out to a much larger audience and combat the online leak head-on.
Engaging Content
Leveraging social media to promote the movie, multiple other forms of engaging and funny content was put out which definitely garnered the movie a lot of attention.
Influencer & Content Marketing
Leveraging the reach of influencers on social media, the movie reached out to a much larger audience through content marketing via famous personalities such as Dolly Singh and Ashish Chanchalani.
