There is hardly anyone on this planet who hates Irrfan Khan. The whole nation and also people abroad appreciate him for his work and love for the person he is.
On Friday 13 March, he came back to cinema screens with his close-to-heart film Angrezi Medium produced under the production banner Maddock Films. It is the journey of a father and a daughter who wants to go to London for higher studies.
Today, we are looking into the advertising strategy of the movie Angrezi Medium.
Angrezi Medium Movie Marketing Strategy
Like other movies, the producer did not start promoting the movie a year ago from the release date instead focus on creating buzz for a month before the release date. And the Angrezi Movie marketing strategy started with this heart-warming message form Irrfan Khan.
Trailer Release
Two days after Irrfan’s message the production house has launched the trailer. The trailer garnered more than 30M views on YouTube.
Film Characters On Social Media
Movie’s advertising strategy was mostly based on Social Media and advertising took place through the official social media account of Maddock Films.
Champak
https://www.instagram.com/p/B8kz__KJKtX/?utm_source=ig_embed
Gopi Ji
https://www.instagram.com/p/B8p_XxKpOie/?utm_source=ig_embed
Naina
Campaign
https://www.instagram.com/p/B81KgWoJFo8/?utm_source=ig_embed
Brand Collaborations
Leverage Edu
https://www.instagram.com/p/B9RfO1DJGrx/?utm_source=ig_embed
InCred
https://www.instagram.com/p/B9a6MCCJOE_/?utm_source=ig_embed
Special Day Marketing
Valentine’s Day
https://www.instagram.com/p/B8iHp6oJRBj/?utm_source=ig_embed
Women’s Day
https://www.instagram.com/p/B9eFI9SlbQw/?utm_source=ig_embed
Happy Holi
https://www.instagram.com/p/B9icBjJpaJe/?utm_source=ig_embed
Pre Buzz With Kudi Nu Nachne De Song
https://www.instagram.com/p/B9Ol8dElpjv/?utm_source=ig_embed
https://www.instagram.com/p/B9TA_hsp11g/?utm_source=ig_embed
So this was a simple yet effective advertising strategy of the movie Angrezi Medium.
