Zydus Wellness has brought back the iconic Complan jingle, ‘I am a Complan Boy / Complan Girl’, as part of a sonic branding activation on Zepto, India’s fastest-growing quick commerce platform.
Every time a consumer has added Complan to their Zepto cart, they have heard the brand’s signature audio cue, transforming a routine purchase into an emotionally resonant moment.
The initiative has aimed to re-establish Complan’s presence in a high-speed, transactional Q-commerce environment, where consumer attention spans have often been limited. By embedding the jingle at a high-intent purchase moment, Complan has cut through the digital silence to reclaim mindshare and reinforce brand relevance.
This activation has not only leveraged nostalgia but has also reflected Complan’s effort to stay meaningful in a platform-first, scroll-fast world, where brand recall must happen within seconds. The sonic cue has formed part of a broader strategy by Zydus Wellness to strengthen its digital footprint in spaces where traditional marketing visibility has been constrained.
Tarun Arora, CEO and Wholetime Director, Zydus Wellness, said, “As digital consumption habits evolve, brands must move beyond traditional recall models and embed themselves into the consumer journey in more intuitive ways. With this activation, we are not just bringing back a familiar jingle, we are restoring a sense of identity and emotional connection in a space that has become increasingly transactional. Complan has always stood for care, nourishment, and trust. This is our way of carrying those values into the new world of quick commerce and showing up in the right moments, in the right way, and with meaning that lasts beyond the tap.”
Chandan Mendiratta, Chief Brand and Cultural Officer, Zepto, added, “We’re proud to partner with Zydus Wellness to bring Complan’s iconic jingle into the Zepto experience. By embedding a powerful and familiar sonic signature into our UX, every Complan order becomes a moment of recognition, not just convenience. This collaboration adds a rich sensory layer to digital shopping, making moments of nourishment more memorable. As pioneers in Q-commerce innovation, we’re excited to lead the way in integrating iconic sound branding into everyday purchases, creating delight, one order at a time.”
