The Ministry of Information & Broadcasting has appointed Prasoon Joshi as the Chairman of Prasar Bharati, India’s public service broadcaster.
Joshi has been recognised for his work across literature, advertising, cinema, and public communication. His contributions have included film lyrics, advertising campaigns, and storytelling across formats, shaping contemporary media narratives in India.
Before this appointment, he served as Chairperson of the Central Board of Film Certification since August 2017, where he has worked on film certification processes and industry engagement. He has also held leadership roles as CEO of McCann Worldgroup India and Chairman of McCann Worldgroup Asia Pacific. In addition, he has been a Trustee at the Indira Gandhi National Centre for the Arts since 2016.
His appointment has come at a time when public broadcasting has been navigating technological shifts and changing audience consumption patterns. His experience in creative industries and communication is expected to shape the organisation’s direction.
“My heartfelt congratulations to Shri Prasoon Joshi ji on his appointment as Chairman of the Prasar Bharati Board. Prasoon ji is a rare creative spirit celebrated across the world in advertising, literature, art and cinema, yet his heart beats unmistakably for India. His words carry the fragrance of our soil, and his vision reflects the timeless essence of our culture. Under his stewardship, Prasar Bharati will discover renewed energy, deeper purpose, and a fresh creative voice. My very best wishes to him for a memorable and meaningful tenure ahead.” – Union Minister Ashwini Vaishnaw
