NISAR Is Going To Space, But Its Story Isn’t, Why Good PR Is Important
So, here we are again, another rocket’s ready for take-off, and once again, ISRO has gone...
What’s Buzzing
Why Market When You Can Musk It? Tesla Quietly Parks In Mumbai & Everyone’s Watching
Tesla is finally here. Yes, the Tesla. After years of ‘will-they-won’t-they,’ bureaucratic wrestling, and crazy speculation...
AI Appreciation Day Calls For A Rewind Of The Coolest, Cleverest Brand Campaigns
From bringing lost moments to life and reviving legends to crafting virtual valentines and custom cravings,...
This Fortnight In Social: Trial Reels, Tighter Rules & Google’s Big Ad Shift
In the past two weeks, platforms haven’t just tweaked their algorithms, they’ve kicked open the doors...
Rise Of The She-EOs: Priya Nair & Cindy Rose Break Barriers, Set New Benchmarks
“No, she’s not the assistant. She’s the boss.” 2025 might just be the year that patriarchy...
‘Metro…In Dino’ Takes Over Metro Trains, Campuses & Timelines With Its Super Relatable Marketing
‘Metro... In Dino’ isn’t just a film. It’s a mosaic of modern relationships, stitched together through...
India’s Influencer Economy Grows To Rs 3,500 Crore; Instagram Emerges As Top Creator Platform: Kofluence
Instagram continues to lead as the most creator-focused platform, with an estimated 1.8 to 2.3 million...
‘Thala’ Turns 44: MS Dhoni’s Brand Endorsements That Hit It Out Of The Park
Another July 7 rolls around, and it’s not just the cricket world that’s buzzing, India is...
Brands Step Up To Turn Rath Yatra 2025 Into A Journey Of Comfort & Connection
The Jagannath Puri Rath Yatra 2025 witnessed a significant collaboration between several brands and event organisers...
This Fortnight In Social Media: From Elon Musk’s No-Tag Mood To Meta’s AI Boost
Hashtags are out, AI is in, and ad innovation is getting a glow-up. In the ever-unfolding...
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