‘Metro…In Dino’ Takes Over Metro Trains, Campuses & Timelines With Its Super Relatable Marketing
‘Metro... In Dino’ isn’t just a film. It’s a mosaic of modern relationships, stitched together through...
What’s Buzzing
India’s Influencer Economy Grows To Rs 3,500 Crore; Instagram Emerges As Top Creator Platform: Kofluence
Instagram continues to lead as the most creator-focused platform, with an estimated 1.8 to 2.3 million...
‘Thala’ Turns 44: MS Dhoni’s Brand Endorsements That Hit It Out Of The Park
Another July 7 rolls around, and it’s not just the cricket world that’s buzzing, India is...
Brands Step Up To Turn Rath Yatra 2025 Into A Journey Of Comfort & Connection
The Jagannath Puri Rath Yatra 2025 witnessed a significant collaboration between several brands and event organisers...
This Fortnight In Social Media: From Elon Musk’s No-Tag Mood To Meta’s AI Boost
Hashtags are out, AI is in, and ad innovation is getting a glow-up. In the ever-unfolding...
‘Lauki’ Faces Off With Cooker, Memes Turn Into Manifestos As Panchayat 4 Turns Marketing Into A Village Fest
When most OTT shows announce new seasons, you get a trailer, a hashtag, and maybe a...
RVCJ Media & Salt Media’s ‘First Copy’ Releases Today, Opens To Rave Reviews & Roaring Audience Love
RVCJ Media and Salt Media have delivered a showstopper with First Copy, their latest original series...
RVCJ Media & Salt Media’s ‘First Copy’ Trailer Sees Strong Response Ahead Of Release On Amazon MX Player
RVCJ Digital Media, a leading entertainment powerhouse, and Salt Media, a creative force known for delivering...
How Father’s Day Gave Brands A Reason To Laugh, Cry & Celebrate Dads
Indian brands showed up with more nuance than noise this Father’s Day. From Shemaroo’s rain-soaked metaphor...
India’s Influencer Marketing Industry Hit Rs 3,600 Crore In 2024; Projected To Grow By 25% In 2025
WPP Media’s influencer and content marketing solution, The Goat Agency, in collaboration with Kantar, a marketing...
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