Why Celebrity Brands In India Need More Than Just A Famous Face
POV: You’re scrolling and boom, another celeb just dropped a brand. No, you’re not imagining it....
What’s Buzzing
Before Episode 1 Even Dropped, Special Ops 2.0 Had Already Gone Viral, On Purpose
This wasn’t just a show drop. It was a spy mission, and we were the target....
This Fortnight’s Social Buzz: Google’s AI Creativity Hub, YouTube’s Hype Engine, Meta’s Safety Signals & More
Generative AI is no longer a prototype feature, it's shaping mainstream content flows across formats and...
What Really Makes You Trust A Brand Today? (Hint: It’s Not The Ads)
In a world where every brand wants to be your best friend, your big sister, your...
7 Campaigns That Proved Good Stories Sell Better Than Shouting
From solving snack-time mysteries with CID legends to remixing childhood rhymes into immunity anthems, this week’s...
NISAR Is Going To Space, But Its Story Isn’t, Why Good PR Is Important
So, here we are again, another rocket’s ready for take-off, and once again, ISRO has gone...
Why Market When You Can Musk It? Tesla Quietly Parks In Mumbai & Everyone’s Watching
Tesla is finally here. Yes, the Tesla. After years of ‘will-they-won’t-they,’ bureaucratic wrestling, and crazy speculation...
AI Appreciation Day Calls For A Rewind Of The Coolest, Cleverest Brand Campaigns
From bringing lost moments to life and reviving legends to crafting virtual valentines and custom cravings,...
This Fortnight In Social: Trial Reels, Tighter Rules & Google’s Big Ad Shift
In the past two weeks, platforms haven’t just tweaked their algorithms, they’ve kicked open the doors...
Rise Of The She-EOs: Priya Nair & Cindy Rose Break Barriers, Set New Benchmarks
“No, she’s not the assistant. She’s the boss.” 2025 might just be the year that patriarchy...
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