When Rebranding Goes Too Far & Strips The Soul Of A Brand
Imagine if the Amul girl, the cheeky cartoon who has been trolling politicians and cricket stars...
What’s Buzzing
GST 2.0: Simpler Taxes, Bigger Savings- How FMCG, Automobiles, BFSI, & M&E Stand To Gain
The GST Council’s latest reset, effective from September 22, marks one of the biggest overhauls of...
This Teachers’ Day, Marketers Spotlight Lessons That Continue To Shape India’s Marketing Minds
Teachers’ Day has not always meant chalk dust and blackboards. In the world of marketing, the...
Pioneer Of Italian Fashion, Giorgio Armani, Passes Away At 91
Italian fashion legend and billionaire designer Giorgio Armani has died at the age of 91. Revered...
From One Meme In 2015 To 2,00,000 Posts: RVCJ’s Relentless Path To Digital Dominance
Back on 9th March 2015, RVCJ Media dropped its very first post on Instagram- a simple...
Here’s How ‘Param Sundari’ Turned Tracks & Trends Into Marketing Triumphs
When Bollywood said “lights, camera, romance,” Param Sundari said “songs, screens, and streets.” This wasn’t just...
This Fortnight’s Social Buzz: Meta AI, Google Commerce & Messaging Updates
This fortnight, social platforms have leaned into AI, creator support, and monetisation, rolling out updates that...
How Brands Turned Festive For Ganesh Chaturthi: Creativity, Modaks & Whole Lot Of Magic
Ganesh Chaturthi in India isn’t just a festival, it’s an emotion. Streets come alive with colour,...
India Spends 20 Hrs A Month On Social Media, YouTube Leads As Top Platform: Comscore
Indians are spending an average of 20 hours every month on social media, making the country...
Over 80% Consumers Discover Festive Deals On Social Media: BigCity Report
Indian festive shoppers have been reshaping the rules of brand engagement this year. BigCity Promotions has...
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