Consumer Sentiment Dips In June, Yet India Holds Onto Highest National Index Score: LSEG-Ipsos PCSI June 2024
Consumer sentiment has weakened and dipped -2.6 percentage points in June 2024, though notably India continues...
What’s Buzzing
Gupshup Introduces Conversational Buyer App For ONDC
Gupshup, an AI-powered conversational cloud, has announced India’s very first Conversational Buyer App on the ONDC...
Tata Magic Bi-fuel Takes The Storytelling Route To Promote Its Advanced Features
Tata Magic Bi-fuel's Storytelling Route To Promote Its Advanced Features
RVCJ Digital Media Launches Edutainment Series ‘Tuition Days’ In Collaboration With Oswaal Books
One of the pioneers in India’s meme-marketing and viral content landscape, RVCJ Digital Media has upped...
ED Searches Offices Linked To Fairplay App Over Financial Irregularities
The Enforcement Directorate (ED) carried out searches at several locations as part of its probe regarding...
Dabur Launches A Quirky Campaign Featuring Kartik Aaryan To Promote Hajmola’s New Variant- Mr. Aam
Hajmola has added a new chatkara variant to its portfolio: The tangy Mr. Aam flavour with our favorite and nostalgic...
A ‘Woke’ Call: How Brands Championed Sustainability & Climate Change On World Environment Day 2024
When it comes to advertising and marketing, brands are often slammed for using causevertising or wokeism...
Goafest 2024: Success Can’t Be Defined As A Standard Without Failure, Says Vikrant Massey
On Day 1 of Goafest 2024, during a session which provided insights into embracing failure as...
In Its 2nd Year At Cannes Film Festival, Pocket Aces Focuses On Production Capabilities & Celebrating Cinema
In its second year at the Cannes Film Festival this year, Pocket Aces, acquired by Saregama...
KitKat’s Latest Campaign Creatively Encourages Everyone To Snap A KitKat Finger Into Two Equal Halves
When we talk about KitKat, the image of someone snapping its finger into two parts comes...
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