From Cricket Pitch To Ad King: Virat Kohli’s Most Iconic Brand Endorsements Journey

by MM Desk

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Born on November 5, 1988, Virat Kohli, who turns 37 today, has not only dominated cricket but has carved...

2025 World Cup Glory: How Brands Honoured The Women In Blue’s Iconic Win

by MM Desk

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Cricket isn’t just a game in India it’s an emotion, a festival, and a celebration. This...

India Introduces AI Curriculum In All Schools From Class 3: MoE

by MM Desk

October 31, 2025

The Ministry of Education has announced that Artificial Intelligence (AI) and Computational Thinking (CT) will be...

Canva Launches Creative Operating System To Unify Design, AI & Brand Tools

by MM Desk

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Canva has launched its new Creative Operating System, marking a major expansion of the platform from...

ChatGPT Go Goes Free In India: What OpenAI’s Bold Move Means For The Future Of AI Access

ChatGPT Go To Become Free In India: What OpenAI’s Bold Move Means For The Future Of AI Access

by Tanishka Tyagi

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In a move that has caught the global tech world by surprise, OpenAI announced that from...

OpenAI Extends ChatGPT Go Access Free For Indian Users For One Year

by MM Desk

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OpenAI has announced that all users in India will receive free access to ChatGPT Go —...

Canva Hopes To Make India Its Top Market; Creators & AI Boom Driving Growth: Chandrika Deb

by MM Desk

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According to media reports, India has emerged as Canva’s fourth-largest and one of its fastest-growing markets...

Scam Protections, AI Chatbots & Creative Tools Define This Fortnight In Social Media

by MM Desk

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This fortnight, social platforms have focused on AI innovation, safety, and creator usability, rolling out updates...

Instagram Unveils Custom App Icons Exclusively For Teen Users

by MM Desk

October 24, 2025

Instagram has launched a new feature that enables users aged 13 to 17 to customize their...

Instagram, PG-13 ratings, teen accounts, Meta, parental consent, age-appropriate content, age prediction technology, content safety, Ipsos survey, digital safety Meta has announced that the Instagram Teen Accounts will be guided by PG-13 movie ratings by default. This means that teens will see content on Instagram that’s similar to what they’d see in a PG-13 movie. Teens under 18 will be automatically placed into an updated 13+ setting, and they won’t be able to opt out without a parent’s permission. Meta stated that because all families are different, it has also introduced a new, stricter setting for parents who prefer a more restrictive experience for their teen. “We invited thousands of parents worldwide to share their feedback with us, helping us shape these changes and ensure our efforts align with their expectations,” it added. “This is the most significant update to Teen Accounts since we introduced them last year, and builds on the automatic protections already provided by Teen Accounts to hundreds of millions of teens globally. We know teens may try to avoid these restrictions, which is why we’ll use age prediction technology to place teens into certain content protections - even if they claim to be adults,” Meta mentioned. Furthermore, it stated that just like you might see some suggestive content or hear some strong language in a PG-13 movie, teens may occasionally see something like that on Instagram but they are going to keep doing all we can to keep those instances as rare as possible. “We recognise no system is perfect, and we’re committed to improving over time. We hope this update reassures parents that we’re working to show teens safe, age-appropriate content on Instagram by default, while also giving them more ways to shape their teen’s experience,” Meta stated. Updating Content Policies for Teens, Guided by PG-13 Ratings Teen Accounts were already designed to protect teens from inappropriate content and, over the past year, Meta further refined our age-appropriate guidelines to hide even more potentially inappropriate content in the updated default 13+ content setting. It decided to more closely align its policies with an independent standard that parents are familiar with, so it reviewed the age-appropriate guidelines against PG-13 movie ratings and updated them accordingly. While of course there are differences between movies and social media, Meta made these changes so teens’ experiences in the 13+ setting feel closer to the Instagram equivalent of watching a PG-13 movie. In addition to its longstanding policies - which already hide or prohibit the recommendation of sexually suggestive content, graphic or disturbing images, and adult content like tobacco or alcohol sales from teens - its updated policies will now go even further. This includes hiding or not recommending posts with strong language, certain risky stunts, and additional content that could encourage potentially harmful behaviors, such as posts showing marijuana paraphernalia. In a recent survey conducted by Ipsos and commissioned by Meta, 95% of US parents of teens said they think these updated settings will be helpful, and 90% said they’ll make it easier to understand the kind of content their teen is likely to see on Instagram. Expanding Protections Across Teen Accounts Meta said, “We spent several months improving and refining our technology to proactively identify content that goes against our updated guidelines, and we’re using this improved technology across Instagram, including:” Accounts: Teens will no longer be able to follow accounts that Meta has found regularly share age-inappropriate content, or if their name or bio suggests the account is inappropriate for teens. If teens already follow these accounts, they’ll no longer be able to see or interact with their content, send them DMs, or see their comments under anyone’s posts. Meta won’t recommend these accounts to teens, and we’ll make it harder for teens to find these accounts in Search. These protections work both ways: these accounts won’t be able to follow teens, send them DMs, or comment on their posts. Search: Meta already block search terms related to certain sensitive topics, like suicide, self-harm, and eating disorders. Now we’ll block teens’ ability to see content results for a wider range of mature search terms, such as ‘alcohol’ or ‘gore’- and it is working to make sure these terms will still be blocked if they’re misspelled. Content Experience: Teens shouldn’t see content that goes against our updated guidelines in recommendations (Explore, Reels, and in-Feed), Feed, and Stories - even when shared by someone they follow - or comments. If someone sends a teen a link to such content in DMs, they won’t be able to open it. AI: Meta has also updated its AI experiences for teens to be guided by PG-13 ratings by default, meaning AIs should not give age-inappropriate responses that would feel out of place in a PG-13 movie.

Instagram Introduces PG-13 Ratings To Guide Content For Teen Accounts

by MM Desk

October 15, 2025

Meta has announced that the Instagram Teen Accounts will be guided by PG-13 movie ratings by...

AI Didn’t Change What Agencies Make, It Changed What They’re For

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AI Didn’t Change What Agencies Make, It Changed What They’re For

The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

Campaigns Don’t Build Brands, Customers Do

How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

Why Global Pop Culture Is The New Local Marketing

What’s Buzzing

From Cricket Pitch To Ad King: Virat Kohli’s Most Iconic Brand Endorsements Journey

2025 World Cup Glory: How Brands Honoured The Women In Blue’s Iconic Win

India Introduces AI Curriculum In All Schools From Class 3: MoE

Canva Launches Creative Operating System To Unify Design, AI & Brand Tools

ChatGPT Go To Become Free In India: What OpenAI’s Bold Move Means For The Future Of AI Access

OpenAI Extends ChatGPT Go Access Free For Indian Users For One Year

Canva Hopes To Make India Its Top Market; Creators & AI Boom Driving Growth: Chandrika Deb

Scam Protections, AI Chatbots & Creative Tools Define This Fortnight In Social Media

Instagram Unveils Custom App Icons Exclusively For Teen Users

Instagram Introduces PG-13 Ratings To Guide Content For Teen Accounts

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©2024 Copyright. RVCJ Digital Media Pvt Ltd

Discover the latest trends in Marketing, Advertising, Startups & Media.