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Regulation Is Not Slowing Marketing, It Is Correcting It India’s new rules around AI generated content...

CTV in India has moved from an experiment to an advertising-critical channel faster than most marketers...

Netflix has elevated Deep Chhabria to APAC Creative Lead, effective February 2026. He previously served as...

Beyond the dashboard sits the part of marketing that cannot be neatly plotted in a line...

For years, FMCG growth stories were defined by disruption. A new flavour, a new format, a...

Last week, I found a packet of chips in my kitchen. No one at home eats...

We are living in an era where brands can scale at unbelievable speed. Customer acquisition is...

Marketing is moving into a more complex and intelligent phase. Advances in artificial intelligence, changing consumer...

Here’s a figure that says a lot about marketing today: 96% of marketers already use or...

The Evolution of Amazon Ads We have always believed in the power of technology to reimagine...