The New Rules Of Marketing In The Kids Category
The kids’ category has undergone a quiet but significant transformation over the past few years. What...
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From Aesthetic To Authentic: The New Rules Of Marketing To Gen Z
For years, marketing to younger audiences was often reduced to chasing trends like identifying what’s in...
That Mental Break Helps You Come Back Stronger: Tara Kapur On Why Reset Matters
The most interesting careers rarely move in straight lines. They zigzag through curiosity, take detours through...
The Summer Marketing Rush: Why Every Brand Is Trying To Create A ‘Summer Moment’
The Shift from Campaigns to Precision Every summer, brands in India race against time, but increasingly,...
Marketing Without Guesswork: The Rise Of AI-Led Decision Making
The marketing industry has always had an uncomfortable relationship with uncertainty. Campaigns that looked perfect on...
No One Is Coming To Validate You, Do It Yourself: Fortis Healthcare’s Nikita Singh On Self-Worth & Success
Some conversations don’t feel like interviews, they feel like a mirror. They nudge, they challenge, and...
Why Weddings Are One Of The Most Powerful Forms Of Experiential Marketing
Weddings in India are more than just celebrations; they are cultural spectacles where tradition, emotion, aspiration,...
Personalization At Scale: How AI Is Shaping Customer-Centric Marketing
Marketing has always aimed to speak to consumers as individuals rather than broad segments. Yet for...
You Can’t Have Success Without Sacrifices: Info Edge’s Sumeet Singh On Career & Resilience
There is a quiet steadiness about Sumeet Singh that becomes evident within moments of conversation. It...
How India’s New AI Content Rules Are Accelerating Responsible Data Driven Marketing
Regulation Is Not Slowing Marketing, It Is Correcting It India’s new rules around AI generated content...
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